Attribution | Page 4 | MMA Global

Attribution

A concise reference tool that visualizes all of the data needed, giving brands a clear picture of how datasets can interact and be integrated for successful MTA execution. It is intended to be a collaborative tool for marketers, agencies, DMPs and MTA providers to use to ensure nothing gets left out of the discussion.

Specifically, it shows:

  • How aggregate data can be tied back to unified user IDs
  • The components of linkable marketing
  • How first, second and third-party data flows into creating audience segments
Released: 
April, 2021
Education Section: 
Released: 
January, 2021
Education Section: 
Region: 

This session summarizes the six marketing growth frameworks presented as part of the series and provide strategic guidance around the pros, cons, and considerations of each.

Released: 
January, 2021
Education Section: 
Region: 
Members Only

Wednesday, November 18, 2020 - 10:30am to 11:30am EST

Exclusive MATT member session on the new Outcome-Based Marketing 2.0 (OBM2) research. Session took place on November 18th, 2020 and served as a deep-dive on the mathematics behind the framework and how to apply as an attribution practitioner.

Region: 
Speakers: 
Marketing Attribution Think Tank (MATT) Lead
MMA Global
MMA MTA Expert & President
Rubinson Partners, Inc.
SVP – Head of Industry Research
MMA
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Released: 
November, 2020
Region: