Most Marketing Analytics Isn’t Driving Decisions. Is Yours?
New research from the Marketing + Media Alliance (MMA) and Marketbridge reveals a stark reality: most marketing teams have built analytics systems that explain performance but don’t improve it. Only ~30% of marketers consistently use data to make decisions. Join us to learn what they do differently.
Bu rapor, Türkiye’deki kurumların veri olgunluğunu uçtan uca değerlendirerek mevcut durumun gerçekçi bir fotoğrafını çıkarıyor; veri stratejisi, yönetişim, altyapı, analitik/AI yetkinlikleri ve organizasyonel sahiplenme gibi boyutlarda güçlü yönler ile kritik boşlukları ortaya koyuyor. Raporda ayrıca sektörel eğilimler ve en iyi uygulama örnekleri üzerinden “veriyle büyüme” için pratik bir yol haritası sunuluyor; ekiplerin ortak bir dilde konuşmasını sağlayarak önceliklendirme, yatırımları doğru yapılandırma ve ölçülebilir ilerleme takibini mümkün kılıyor.
Empowering Our Community. Shaping the Future of Marketing.
As part of MMA Academy’s ongoing commitment to elevate the marketing and media ecosystem, we are proud to launch the
MMA Academy Whitepaper Series: A curated collection of expert contributions designed to foster shared learning, encourage dialogue, and advance industry-wide understanding of emerging opportunities and challenges.
Vietnamʼs facial skincare industry is entering an important transition phase, as growth is no longer driven by intensive treatments or complex routines, but increasingly revolves around the need to maintain healthy, stable, and long-term skin conditions.
This shift is happening simultaneously across both the market and social media discussions, clearly reflected in how consumers approach, select, and use skincare products.
This report explores the evolving landscape of Matcha conversations on Vietnamese social media in 2025, where trends, user behaviors, and brand activity reveal both momentum and limitations. With nearly 3.8 million social mentions across multiple platforms within 2 years, matcha has become a daily topic driven largely by users and online communities rather than brand-led initiatives.
The Knitwear category has firmly established its dominance in Vietnam's cold-weather social media landscape, particularly driven by Northern demographics. However, the market is currently defined by a significant strategic ension: consumer demand for quality and durability remains high, while many brands are reliant on deep discounts to drive seasonal volume. This report is structured to decipher this conflict by analyzing dual purchase drivers functional warmth and emotional gifting) and core consumer material anxiety (such as pilling and shape retention).
Personalization has moved from promise to pressure. New research from the Marketing + Media Alliance, EY, and Monks reveals how leading brands are pursuing personalization at scale—where it's working, where it's stuck, and what it takes to accelerate impact. Marketers report meaningful lifts from personalization, yet most programs still lean on manual execution and fragmented workflows. This session unpacks the reality behind the buzz and gives you a blueprint to move faster, smarter, and more profitably.
TVision, a leader in television measurement and audience attention data, partnered with Kargo to examine the performance of all CTV ad units between Q4 2024 and Q1 2025. The data shows Kargo's success in commanding and holding viewer attention. TVision and Kargo will present the results of this study, as well as their perspective and insights on custom CTV ad measurement at ARF Attention, June 5, 2025.
In the AdTech world, which is full of a constant stream of new platforms, strategies, and acronyms, Yango Ads is throwing its hat into the ring with a new podcast
