Data | Page 6 | MMA Global

Data

Thursday, July 30, 2020 - 12:30pm to 1:45pm IST

With consumers spending significantly more time on various digital media due to social distancing, working from home etc., it is imperative for brands to strike the right balance - engage with the consumers in a meaningful, personalized manner while maintaining the right tone. While the role first-party data plays might differ across businesses, there is no time like the present for companies to rethink and be more explicit about what data they collect and why.

Region: 
Speakers: 
MMA India Board Member; Vice President, Southeast Asia and South Asia Frontier
Google Asia Pacific
Sr. Expert
McKinsey
Co-Founder and CEO
Tatvic Analytics
Head of Digital Strategy
ITC Limited
Head - Customer & Shopper Marketing - Foods & Beverages
TATA Consumer Products
Senior Director
Samsung Ads, India & South East Asia
Country Head & Board Member
MMA Global - India
Presented by:
Watch the Webinar:

Friday, July 24, 2020 - 3:00pm to 4:00pm SGT

“The world is one big data problem."

- Andrew McAfee (principal research scientist, MIT)

Everything in the digital world - from surfing the web to sending an email to financial transactions and, yes, even sending a text message or making a phone call - creates a data trail and, there is a good chance, that someone is using it or will be soon enough.

Region: 
Speakers: 
Director, Customer and Marketing Experience
Intel Asia Pacific and Japan
Co-Founder
BOLT
CEO APAC & Chairman India
Dentsu Aegis Network
Presented by:
Watch the Webinar:
Released: 
June, 2020
File Size: 
332 KB
Education Section: 

Thursday, June 25, 2020 - 3:00pm to 4:00pm IST

The world has forever changed and during these challenging times, marketers need to innovate to both adapt and gain competitive advantage. Many are looking to data and artificial intelligence to help them improve marketing performance and drive revenue. Join consumer intelligence provider Mobilewalla and Smartfren, a leading Indonesian telecommunications company, to learn more about:

Region: 
Speakers: 
Founder & Chief Executive Officer
Mobilewalla
Chief Data Scientist, Head of Analytics
Smartfren Telecom
Webinar Sponsor:
Watch the Webinar:

Thursday, June 18, 2020 - 2:00pm to 3:00pm EDT

It's no secret that foot traffic is down in the U.S. - but traffic is not just down, it's different. Overnight, consumers changed their shopping habits. But over the last couple of months in quarantine, a new picture has emerged.

Join PlaceIQ, a location data and technology company, to hear what trends they've seen in the U.S. in grocery, retail, dining, travel, and more. We'll be discussing:

- How marketers are using location data to monitor business health and watch for cues of reopening

Region: 
Speakers: 
SVP of Strategy
PlaceIQ
Webinar Sponsor:
Watch the Webinar:

Thursday, May 28, 2020 - 12:30pm to 1:30pm IST

83% of brands are still not able to make connections across consumer touchpoints and devices –without these connections, personalization remains a thing of the future. This won't get any easier with the cookie going away. Join Swiggy and Zeotap in a fireside chat about the future of identity resolution and customer intelligence and get some food for thought on the future of MarTech in India.

Agenda:

Region: 
Speakers: 
Founder & CPO
Zeotap
Director - Marketing
Swiggy
Moderator: 
Country Head & Board Member
MMA Global - India
Webinar Sponsor:
Watch the Webinar:

Tuesday, April 14, 2020 - 3:00pm to 4:00pm SGT

Across the digital media ecosystem, advertisers have never stopped their search for solutions to better optimise their campaigns, enhance their customer experience, and explore more meaningful audience activations and efficient identity solutions.

However, some common challenges that they grapple with include inefficiencies in measurement, fraud, brand safety, a lack of transparency, identity mismanagement, and consumer privacy issues.

Region: 
Speakers: 
Co-founder and CEO
Aqilliz
Webinar Partner:
Watch the Webinar:

Wednesday, December 11, 2019 - 2:00pm to 3:00pm EST

We live in a complex and fragmented advertising ecosystem, where the cookie-less web and growing consumer privacy concerns are taking over to define how marketing will look like in 2020. Brand advertisers seeking to succeed will need to find a way around these and shift their marketing strategies accordingly. In this session, we'll explore how to have a holistic and omnichannel consumer understanding to optimize 1st party strategies and better new customer acquisition, retention and cross/upselling.

Key takeaways:

- Understand the new 2020 landscape

Speakers: 
Country Manager UK
Zeotap
Country Manager US
Zeotap
Webinar Sponsor:
Watch the Webinar:
Data sharing is at the heart of Multi-Touch Attribution, and a necessary factor in its successful deployment.
Released: 
May, 2019