Data | Page 8 | MMA Global

Data

Thursday, July 21, 2016 - 2:00pm to 3:00pm EDT

Today, 80% of internet users worldwide own and use a smartphone in addition to a desktop computer. Given that, internet consumption habits of global consumers have transformed in recent years, driven by the optionality of new technology and a proliferation of devices. With each of those devices comes data – vast amounts of it – and deciding what to do with that data has become the million-dollar question for today’s marketers. 

Speakers: 
Associate Product Manager
DataXu
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Tuesday, June 28, 2016 - 2:00pm to 3:00pm EDT

The state of mobile user acquisition is changing. Marketers are shifting their focus in an attempt to acquire more high-value users. But what does a high-value user look like, and what are the signals that represent their potential? Our latest State of Mobile Acquisition report explains how marketers can understand, identify and acquire more high-value users in order to drive their business forward.

Speakers: 
Director, Mobile Products
RadiumOne
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Wednesday, May 4, 2016 - 2:00pm to 3:00pm EDT

Over the past few years, marketers have seen an explosion of customer data. The problem is that this data often ​reflects the fragmented pieces that make up a customer’s shopping journey. To accelerate your marketing strategy beyond these micro-moments and ignite shopper action, it’s crucial to know which data points are important, and how to strategically combine them. 

In this webinar discussion you'll learn:​ 

Speakers: 
VP of ​Custom Analytics
PlaceIQ
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Tuesday, December 15, 2015 - 2:00pm to 3:00pm EST

What You Missed in High School Chemistry Is Costing You Marketing Dollars

Awareness is growing about the widely divergent quality of location data and the realities of what can be done with it. But what tools can agencies, marketers and publishers use to sort the wheat from the chaff, and make sure that investments in mobile and location data are not wasted?

Travel back to the classroom with PlaceIQ and the MMA, for a practical course that will help you confidently understand accuracy vs. precision and other critical core concepts when:

Speakers: 
VP of Product
PlaceIQ
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Wednesday, December 16, 2015 - 2:00pm to 3:00pm EST

Join Urban Airship’s digital strategist Stephanie Capretto and senior director of product, Bill Schneider, as they bring to light the latest data, best practices and innovative strategies gleaned from hundreds of retail apps. They will share year-over-year holiday retail trends and insights that you can use throughout the year.

Speakers: 
Digital Strategist
Urban Airship
Director of Product Marketing
Urban Airship
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Tuesday, December 8, 2015 - 2:00pm to 3:00pm EST

The objective of Media Planning is to enable Advertisers to meet the objectives of marketing campaigns. People working within the roles of Media Planners are domain experts of the space. The term Domain Expert refers to a person that has expertise in a given area and able to make appropriate decisions based on this expertise. In the Data Science world there is debate for when to use domain expertise and when to use machine learning (e.g. automated learnings from data), and is one superior to the other.

Speakers: 
Head of Data Science
InMobi
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Monday, November 23, 2015 - 2:00pm to 3:00pm EST

Serving as a deeper dive into the MMA’s recent white paper release - “Demystifying Location Data Accuracy”, this session brings together the leading industry experts (members of the MMA’s Location Data Accuracy Working Group) to define and drive transparency and greater data quality. A priority for marketers, because, at its simplest, accurate location data is proven to increase relevance to consumers, leading to improved ad performance.

Our expert panelists will share their insights, covering:

Speakers: 
CMO
GroundTruth
Director of Marketing
Factual
VP, Marketing
Thinknear
CEO
Ubimo
CEO NA
tenthavenue
Moderator: 
VP of Industry Programs
MMA Global
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Tuesday, April 29, 2014 - 2:00pm EDT

Everywhere marketers look today they are bombarded with data points trying to prove the value of mobile marketing and the urgency to start a program. While much of this data is compelling, ExactTarget wanted to look deeper to get a real sense of what the mobile experience looks like for a smartphone user. So we tracked 470 voluntary consumers for one month to see exactly how they used their smartphones and tablets to access the mobile web and mobile apps. Then we followed up with surveys to confirm and enhance our findings – such as:

Speakers: 
Vice President, Mobile Products
ExactTarget Marketing Cloud
Moderator: 
VP of Industry Programs
MMA Global
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