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9 in 10 Marketers Uncertain About the Digital Transformation Future

2 min read
In the digital age, changes come fast and furious and if marketers do not keep up, well let’s just say they may be in for a rude awakening. As is usually the case, there are lots of changes afoot for marketers and while the big change has been delayed, there are still plenty of changes to be ready for.
Andrew McCauley

IBM Watson Advertising's Fall 2022 Seasonal Outlook

Are you looking forward to the arrival of fall weather: cooler temperatures, changing leaves, and all things pumpkin? You're not alone. A recent survey by IBM Watson Advertising shows that 69% of consumers say they feel happy or relieved when fall weather first appears in the forecast. When fall weather does arrive, they say they will make distinct changes to their behaviors, and purchases.

Learn more about what a fashionably late fall season means for your business and what you can expect from consumers in the IBM Watson Advertising Fall Outlook. 

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CMO Roundtables on Growth - Data: Just when we figured out its value, is it getting too complicated to put to use?

Tuesday, October 18, 2022 - 2:30pm to 3:30pm EDT

Data
Region: 
Global
Speakers: 
Carl Loredo
Chief Marketing Officer
The Wendy's Company
Lauren Beckstedt
Chief Marketing Officer
Brunswick Corporation
Melissa Brotz
Chief Marketing and Communications Officer
Abbott
Elicia Azali
Former Enterprise Chief Marketing Officer
American Family Insurance
Moderator: 
Joanna O’Connell
Chief Intelligence Officer
Omnicom Media Group
Marketing Science Advisor
Watch the Webinar:
Data
Privacy

Data Protection & Personalisation in a Privacy-First World: A marketer's guide on future-proofing data

The report highlights conversations around responsible utilization of consumer data becoming the need of the hour. The report unravels the new age customer’s need for personalisation without compromising their need for privacy. Marketers need to put more effort into educating consumers about data usage and tracking. They need to find ways to ensure privacy is not a hindrance to providing better products and services to the consumers. Rather, how a privacy-first approach to data can facilitate consumer trust in the brand.

Released: 
August, 2022
Education Section: 
Best Practices, Guidelines, Perspectives
Region: 
APAC, India, Global
Brand Safety
Content Marketing
Currency Measurement
Data
Marketing Organization
Privacy
ROI

MMA Indonesia Brand Safety & MarTech Report 2022

The MMA Global Indonesia Brand Safety & MarTech report explores various perspectives, insights and best practices on brand safety strategy and marketing technology implementation. In this report you will find the result of Brand Safety Survey run by the MMA Global Indonesia specifically for marketers in Indonesia.

Released: 
August, 2022
Region: 
APAC, Indonesia, Global
Data

The Modern Marketers Guide to Leveraging Data & MarTech

The Modern Marketers Guide to Leveraging Data & MarTech is an insight-packed, action-oriented playbook - An initiative by the MMA India AMMP community represented by the MarTech & Data council.

This second edition focuses on why Data and MarTech need to be looked at from the same lens to ensure that together they create great business impact.

Key takeaways:

Released: 
May, 2022
Education Section: 
Best Practices, Guidelines, Perspectives
Region: 
APAC, India, Global
Brand Safety
Data

MMR 2022: Building Winning Marketing Organisations

MMA India, a part of MMA Global, which is the world’s leading not-for-profit marketing trade body, along with GroupM unveiled its Annual Report - Modern Marketing Reckoner 2022: Building Winning Marketing Organisations. The report is a ready reckoner to enable marketers to build winning marketing organisations. It is inspired by the MMA Global report which finds that the differential in sales growth performance for firms with low and high marketing capability fit is 3X or three times.

Released: 
May, 2022
Education Section: 
Best Practices, Perspectives
Region: 
APAC, India, Global
Gaurav Baid, Chief Product Officer, Avataar
Data
Programmatic

Democratize your Product in the End User era

March 15, 2022

Software-as-a-Service landscape is changing! 2020 is being termed as the decade where the new-age SaaS businesses have come into their own and there’s no slowing down in the near term. Business models needed a new language to understand the evolution and the most impactful driver of this change: product-led growth.

Consumer Engagement
Data
Programmatic
Shopper Marketing
Social Media

Report On The Contribution of Advertising to Turkish Economy

Digital Marketing Communications Platform DPIP was established in January 2021 by the cooperation of four associations, namely Turkish Advertisers Association (RVD), Turkish Association of Advertising Agencies (RD), Interactive Advertising Bureau Turkey (IAB) and Mobile Media Research, Marketing and Advertising Association Turkey (MMA), that shape the marketing communication and advertising industry.

Released: 
December, 2021
File Size: 
2.66MB
Education Section: 
Best Practices, Research, Trends Reports
Region: 
Global
Keywords: 
2021, report, advertising, economy
Consumer Engagement
Data
Programmatic
Social Media

Vietnam Martech Report

The theme of MMA 2021 is “Shape the Future of Modern Marketing” under the today context of technology evolving, consumer being more and more tech-savvy, yet socially conscious. Covid Pandemic has make the technology landscape, consumer behavior changes accelerating with much higher speed. The current situation has been forcing us to move faster on organization restructure, business operation reinventing. The technology and marketing technology specifically is the key enabler for organization to deliver this job to be done.

Released: 
December, 2021
File Size: 
2.66MB
Education Section: 
Best Practices, Research, Trends Reports
Region: 
APAC, Vietnam
Keywords: 
vietnam, report, martech, 2021