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Released: 
April, 2019
Education Section: 
Region: 

Tuesday, November 6, 2018 - 2:00pm to 3:00pm EST

Now more than ever, brands and agencies need to understand how to quantify the effectiveness of their advertising investment and prove ROI.

Speakers: 
SVP of Sales
Factual
Principal Consultant
Forrester
Webinar Sponsor:
Watch the Webinar:

Wednesday, November 14, 2018 - 2:00pm to 3:00pm EST

The Emodo Institute Webinar, “Data Accuracy: How to Fix Programmatic’s Unsolved Problem,” covers how marketers can make better decisions about the data they use, looking both at the problem of data inaccuracy and strategies for improving it.

A video of the webinar is above; a copy of the presentation and a synopsis of the webinar’s highlights are downloadable at right.

Speakers: 
Head of Data Strategy
Ericsson Emodo
Webinar Sponsor:
Watch the Webinar:

Cost Per Visit (CPV) is a new metric that marketers – particularly retailers – should pay attention to, as it is an innovative way to use location data that connects media directly to store visits.

That’s why the MMA, in partnership with GroundTruth, have produced a new Master Class paper, “Cost Per Visit: A Metric for the Future of Location Data,” which is downloadable at right.

Released: 
March, 2018

Tuesday, January 16, 2018 - 2:00pm to 3:00pm EST

Data-Driven Mobile Marketing

Learn best practices for making informed mobile marketing decisions and maximizing insights from your data. 

Key takeaways: 
- How to's on harnessing your data at the granular level 
- Strategies on building omni-channel marketing campaigns 
- Visibility in what's on the horizon with machine learning in mobile marketing 

Speakers: 
Director of Marketing
Clevertap
Webinar Sponsor:
Watch the Webinar:

Wednesday, January 24, 2018 - 2:00pm to 3:00pm EST

Location Data: Paving the Path to Successful Omnichannel Marketing

Consumers today bounce between a variety of channels at any given moment. So how do you reach them consistently with a relevant on-brand message and measure your reach? Join this webinar to learn how location-based insights and measurement play a unique role in enabling successful omnichannel marketing. Get tactical, expert advice for how to implement and apply location data to benefit your marketing goals.

Speakers: 
VP Data Solutions
PlaceIQ
Webinar Sponsor:
Watch the Webinar:
Members Only

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Interested in becoming an MMA member? Click here.

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If your company is an MMA member and you need log-in information, please email [email protected].

An MMA Programmatic Committee White Paper

Every marketer covets first-party data, but activating it can still be a challenge.

 “Activating Your First-Party Data: Six Challenges, and How to Solve Them” – a new white paper from the MMA’s Programmatic Committee – is here to help.

The paper takes a look at Scale, Accuracy, Transferability, Latency, Creative and Legal and Regulatory Concerns, offering solutions for each that can take your first-party data to a new level of activation.

Released: 
August, 2017
Education Section: 
Released: 
March, 2017
File Size: 
510 KB
Education Section: 

Thursday, April 20, 2017 - 2:00pm to 3:00pm EDT

How Marketers Use Location Data: MMA Marketer Study

This MMA webinar will feature details and discussion around the core findings, the methodology and the look ahead. The webinar will highlight the data that revealed the following:

Speakers: 
SVP – Head of Industry Research
MMA
Director of Product Marketing
Factual
Webinar Sponsor:
Watch the Webinar: