Across the digital media ecosystem, advertisers have never stopped their search for solutions to better optimise their campaigns, enhance their customer experience, and explore more meaningful audience activations and efficient identity solutions.

However, some common challenges that they grapple with include inefficiencies in measurement, fraud, brand safety, a lack of transparency, identity mismanagement, and consumer privacy issues.

Today, 41 percent of B2C marketing decision makers believe that current technological infrastructures are insufficient—an overhaul of today’s existing solutions is needed to unify the adtech, data, and martech ecosystem to overcome the existing challenges.

Learn more from our webinar to understand how the convergence of adtech and martech through data collaboration can solve privacy, provenance, and personalisation issues and drive higher ROI for your business.

Key Takeaways

• Privacy-preserving: Understanding the concepts of federated learning and differential privacy
• Real-time campaign optimisation: How to reduce wastage and further increase efficiency and productivity
• Personalisation: Engaging the right audience, at the right time, with the right message