Attribution | Page 5 | MMA Global

Attribution

Released: 
September, 2020
File Size: 
2.01 MB

Thursday, May 28, 2020 - 2:00pm to 3:00pm EDT

The MMA released the first ever Multi-Touch Attribution (MTA) Journey Map to help marketers accelerate successful implementation of the marketing measurement model of the future. The MTA Journey Map was a culmination of work developed under MMA’s marketer-led MATT initiative (Marketing Attribution Think Tank) and was created in collaboration with 25+ pioneering MMA marketer members who have deployed and experienced MTA’s impact firsthand.

Region: 
Speakers: 
MMA MTA Expert & President
Rubinson Partners, Inc.
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Wednesday, May 6, 2020 - 2:00pm to 3:00pm EDT

Identity resolution has been top of mind for marketers for the longest time. With the 3rd party cookie dying, the proliferation of new privacy regulations and the rise of the Universal IDs, the advertising industry will have to rethink identity once more time. This webinar will focus on strategies marketers can implement today to circumvent the coming challenges and better prepare for a future without cookies.

Speakers: 
Founder & CPO
Zeotap
Corporate Director of Analytics and Digital Technology
Henkel
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