Attribution | Page 7 | MMA Global

Attribution

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Developed to help marketers get ahead of the curve in securing, organizing and managing quality data. Most researchers, marketers, and analytics people are not data architects, so this guide ensures that the team understands the data assets it will take to be successful with MTA. Specifically, the guide:

  • Provides a section-by-section explanation of considerations that should be taken in the MTA data planning process
  • Defines data asset types and relational structures
  • Defines linking of different types of data

To download a preview of the guide, click here.

Released: 
May, 2020
Education Section: 
Region: 
Members Only

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Released: 
March, 2017
File Size: 
1.2 MB
Education Section: 
Members Only

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A toolkit developed to guide marketers through the process of identifying, selecting and applying MTA solutions to drive their business and specifically, to tie marketing to business outcomes.
Released: 
August, 2021
Education Section: 
Members Only

Tuesday, January 10, 2017 - 2:00pm to 3:00pm EST

Fourth in the “Mastering Multi-Touch Attribution” series, this webinar will focus on ways your organization can optimize MTA to achieve tangible business outcomes.

You will:

  1. Identify a clear path to understanding how you can use MTA to make your marketing dollars work harder
  2. Learn strategies for shifting the marketing analytics paradigm in your organization for greater value creation
  3. Review real-world examples of agile marketing in practice and learn how global organizations use MTA approaches to increase marketing ROI
Speakers: 
CEO
MMA Global
MMA MTA Expert & President
Rubinson Partners, Inc.
Presented by:
Members: Log in to watch the Webinar:
Members Only

Tuesday, November 29, 2016 - 2:00pm to 3:00pm EST

Second in the “Mastering Multi-Touch Attribution” series, this webinar will introduce key components of the MMA’s newly released Marketing Attribution Decision Guide (MADG) and Assessment so you can quickly begin applying critical insights that will benefit your organization. 

You will:

Speakers: 
CEO
MMA Global
MMA MTA Expert & President
Rubinson Partners, Inc.
Presented by:
Members: Log in to watch the Webinar:
Members Only

Tuesday, November 15, 2016 - 2:00pm to 3:00pm EST

This webinar will provide an introduction to the MTA landscape and insights that will transform the way marketers do business.
 
You will:

Speakers: 
CEO
MMA Global
MMA MTA Expert & President
Rubinson Partners, Inc.
Presented by:
Members: Log in to watch the Webinar:
Members Only

Tuesday, December 13, 2016 - 2:00pm to 3:00pm EST

Third in the “Mastering Multi-Touch Attribution” series, this webinar will help you differentiate between different MTA offerings and approaches and identify providers’ readiness to solve your most important marketing challenges.

You will:

Speakers: 
CEO
MMA Global
MMA MTA Expert & President
Rubinson Partners, Inc.
Presented by:
Members: Log in to watch the Webinar:

Wednesday, December 9, 2015 - 2:00pm to 3:00pm EST

Mobile moves fast and the industry has quickly been adopting many tools to measure the impact of mobile media. In the midst of the holiday shopping season, Thinknear looks at mobile's ability to drive customers to the store through the lens of foot traffic attribution. Marketers have several choices in the space and we will look at the differences in approach along with recommendations for any media buyer seeking to understand the impact of a mobile advertising campaign. 

In this webinar, we will: 

Speakers: 
VP, Marketing
Thinknear
Webinar Sponsor:
Watch the Webinar:

Tuesday, July 21, 2015 - 5:15pm EDT

With the rapid growth in mobile ad spend, and specifically within programmatic, marketers need to understand the traditional and newly emerging targeting techniques available and how they work. Bringing a concerted industry effort to bear on this, while addressing the needs of publishers to be able to get fair consideration, is a critical concern.

Speakers: 
Senior Director
DataXu
VP of Sales
Adelphic
Moderator: 
VP of Industry Programs
MMA Global
Watch the Webinar:
SMoX: Making Marketing Work Harder with Mobile

With the ever-increasing pressure on marketers to achieve increased profitable growth and a laser focus on their bottom line, the need to understand the impact of their marketing and which part delivers the highest ROI is critical. At the same time, as mobile investment is increasing at the fastest rate of any media, there is an urgency to understand the ROI specific to mobile marketing. There is a need to understand the way in which advertising tactics work similarly or differently from other advertising in other media.

Released: 
March, 2015
File Size: 
471 KB
Education Section: