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MMA Press Release

State of the Industry: Mobile Marketing in EMEA 2021 - MMA EMEA in association with WARC

London, 15 June 2021 – The accelerative impact of COVID-19 on digital transformation has led to improvements in mobile marketing capabilities for advertisers. Growth in m-commerce and use of social media have provided brands with new opportunities to reach consumers, driving up mobile marketing budgets set to be worth $230bn globally in 2021 per WARC Data. However, privacy concerns could hamper mobile’s growth potential. 

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November 19, 2020

It’s business as usual as entries pour in, including for the Business Unusual category that honours campaigns that ran as a result of the pandemic

 

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Unilever and Foundation to Combat Antisemitism Takes Top Honors

New York, NY – July 8, 2024MMA Global, the industry body dedicated to driving modern marketing and shaping the future of marketing, revealed the rankings for the annual MMA SMARTIES Business Impact Index for Global and North American markets.

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MMA Global, the leading global trade association for marketers, is thrilled to announce the appointment of Melis Ertem as its Türkiye, Middle East, and Africa (MEA) Chief Executive Officer (CEO).  

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Giovanni Is Uniquely Qualified to Drive MMA Global Revolutionary Marketing Thought Leadership That Can Drive the Valuations of Companies by Unlocking the Power of Marketing

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MMA Global, the leading global trade association for marketers, is thrilled to announce the appointment of Rohit Dadwal as its APAC Chief Executive Officer (CEO) and Global Head of Smarties Worldwide, the prestigious marketing awards program.

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BERLIN, 30 November 2023 – MMA Germany, part of MMA Global, announced today the winners of the highly-anticipated inaugural SMARTIES Germany Awards, a fierce competition that spotlights the outstanding marketing campaigns driving growth across the DACH region.

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SINGAPORE, April 28, 2023 /PRNewswire/ -- MMA Global Asia Pacific, a not-for-profit marketing trade body, today began welcoming entries for the 2023 SMARTIES™ Awards in Asia Pacific, encouraging outstanding, accomplished brands, agencies, and marketers in the region's marketing ecosystem to submit their best work. This year, SMARTIES™ is also expanding into two new dynamic, future-forward markets: The Philippines and Thailand.

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SMARTIES X Global Best in Show Awarded to La Société Protectrice des Animaux and Havas Play’s “Adopt a Mod” and Subway, Dentsu, and Carat’s “Subway Eat Fresh Refresh” Campaign wins North America Best in Show

Miami – April 19, 2023:

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