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  2. MMA Press Release
  2. MMA Press Release

MMA Press Release

MMA To Release Comprehensive Guide To Help Marketers Establish A Brand Safety & Suitability Capability

The Brand Safety & Suitability Strategy Guide will provide critical guidance for marketers on how to establish an in-house capability to navigate brand safety and suitability issues.

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MMA Press Release

Report: Marketers Must Overcome Three Key Roadblocks in Implementing Multi-Touch Attribution (MTA)

MMA Global’s report reveals not only the roadblocks, but approaches to overcome them moving forward.

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MMA Press Release

MMA EMEA Smarties jury delivers its verdict on the creativity, innovation, and impact of this year’s entries

London – November 18th, 2021 – MMA EMEA today announced the shortlist for the 2021 MMA EMEA Smarties Awards, rewarding the most effective and innovative campaigns across the region, driving business impact.

The entries will be evaluated by 20 senior marketers comprising this year’s jury, chaired by Jacqueline Burchell, EVP of Marketing, PZ Cussons.

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MMA Press Release

MMA Global Names 1-800-Flowers.com President Amit Shah North America Board Chair and Adds New North America Board Members, Growing CMO Representation Among a Broad Range of Brands

The association’s Boards now include over three dozen CMOs from companies — including Bose, Calvin Klein and McDonald’s — to help move the association forward in taking on the biggest problems in marketing

New York, NY, November 16th — MMA, the global trade group architecting the future of marketing, today announced several important additions to its North America Board, including the CMOs of McDonald’s, Calvin Klein, AmeriSave Mortgage Corporation, Brunswick Corporation and Bose, as well as the CEO of Celtra and others.

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MMA Press Release

Ally Financial, Mediacom, Ad Council, Brady, and McKinney Win 2021 MMA SMARTIES Best In Show Awards

Ally Financial and Mediacom’s Animal Crossing wins Best in Show for SMARTIES X and Ad Council, Brady, and McKinney’s “End Family Fire - No Extra Life” Campaign wins North America Best in Show

“The work submitted this year represented an abundance of ingenuity, empathy and innovation, demonstrating how brands have reimagined how to best engage today’s consumers” according to Greg Stuart, CEO of MMA Global

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MMA Press Release

MMA Global, Under the Leadership of CEO Greg Stuart and Board Chair and GM Marketing Chief Deborah Wahl, Continues Record Growth, Welcomes 12 New Board Members and 150 New Members in 2021

The association’s Global Board now features over 20 CMOs from the world’s top companies — including AT&T, Best Buy and Salesforce — to assist in its mission of confronting and resolving the most complex challenges for marketers

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MMA Press Release

MMA Global deploys first of its kind Data Maturity Assessment Tool to help CMOs benchmark their progress in unlocking the power of their Data

Are you keeping pace with your competition?

NEW YORK, October 13, 2021 – According to research by MMA Global, the association dedicated to architecting the future of marketing for CMOs, more than 63% of companies are not satisfied with their internal data capabilities and are unsure how to prepare for the rapid changes in the ecosystem, partly because they don’t have an objective way to benchmark these capabilities in relation to where the industry is moving.

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MMA Press Release

Lou Paskalis of Bank of America Joins MMA Global as President, Chief Operating Officer

The Influential Marketer and Industry Leader is One of Many Upcoming Talent and Board Additions as Part of a Broader Effort to Further Power MMA’s Mission to “Architect the Future of Marketing”

Lou Paskalis, former Senior Vice President, Customer Engagement and Media Investment at Bank of America, has joined MMA Global as President and Chief Operating Officer, reporting to CEO Greg Stuart.

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MMA Press Release

MMA Announces 2021 SMARTIES X and North America Shortlist

Modern Marketing Leaders Compete for Prestigious Awards Honoring Innovation, Creativity and Success

New York – September 30, 2021 – Celebrating the talented teams who are leveraging the power of modern marketing to create innovative campaigns that drive business impact, the MMA today announced the shortlist for the 2021 SMARTIES X and North America Awards.

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MMA Global Announces Twitter CEO and Co-Founder Jack Dorsey as Keynote Speaker for 11th Annual CEO and CMO Summit

July 15th, 2021, New York, New York: MMA Global, the industry organization dedicated to architecting the future of marketing for CMOs, today announced the final agenda and speakers for its 11th annual CEO & CMO Summit. Highlighting this year’s summit is a keynote interview with Twitter CEO and Co-Founder, Jack Dorsey, and NBCUniversal’s Chairman, Global Advertising and Client Partnerships, Linda Yaccarino. The two will open the summit with a conversation on the current confluence of tech, humanity and philanthropy, and what’s driving innovation today.

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MMA Press Release