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2. Consideration – Cooperative Moments and the Attention They Harness

Thursday, January 23, 2025 - 8:30am to 9:30am UTC

The MMA Academy Mobile Expert Certificate Program

2. Consideration – Cooperative Moments and the Attention They Harness
Explore the power of cooperative moments and attention metrics for impactful advertising.
Speaker: Joelle Atallah, Sales Partner of Digital Turbine, MENA
Date: 23 January 2025 | 12:30-13:30 UAE Time | 08:30-09:30 UTC

Region: 
Global, MEA, MENA
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1. Awareness – The Opportunity and Necessity of Using Mobile Games in Your Media Mix

Thursday, January 16, 2025 - 8:30am to 9:30am UTC

The MMA Academy Mobile Expert Certificate Program

1. Awareness – The Opportunity and Necessity of Using Mobile Games in Your Media Mix
Learn about the opportunity and necessity of using mobile games in your media mix.
Speaker: Yeşim Şahin Utku, Channel Partners Manager, Digital Turbine
Date: 16 January 2025 | 12:30-13:30 UAE Time | 08:30-09:30 UTC

Region: 
Global, MEA, MENA
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The MMA Academy Mobile Expert Certificate Program

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Research

Consortium for AI Personalization (CAP)

Boosting Advertising Effectiveness Using AI-Driven Personalization

MMA CMO AI Transformation Summit 2025

Global
March 18, 2025 | NYC
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News

Congratulations to the SMARTIES MEA 2024 Winners!

MMA IMPACT India 2025

APAC
May 7 & 8 2025
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Anjali Madan, Director Consumer Experience and Ecommerce - Mondelez South Asia
 
For the past 4-5 years, I've been actively involved in various MMA councils, including Voice & Audio, Data & Martech, and AI. MMA consistently sets the industry standard with its cutting-edge white papers and insightful sessions.  
 
These councils are a treasure trove of knowledge, bringing together top experts from media, tech, and marketing. MMA's events cover a wide range of topics, from foundational concepts to advanced strategies, ensuring that marketers stay ahead of the curve. 
 
The MMA Awards are truly exceptional, recognizing the best-in-class work in the industry. The rigorous evaluation process guarantees fair and deserving winners. I'm proud to be part of MMA and value the contributions it makes to both my personal and professional growth. 
Anjali Madan
Director Consumer Experience and Ecommerce
Mondelez South Asia