As marketing enters a transformative phase with AI agents advancing from copilots to autonomous teams, join MMA Global’s Responsible AI Innovation Lab for an executive-level exploration of this pivotal shift. While vendors promise full autonomy, less than 1% of enterprises are successfully deploying AI agents today. This webinar cuts through the hype to provide practical guidance on responsible implementation.
Alec Foster, RAIL’s lead and MMA’s Responsible AI Lead, will decode:
Retail media plays a crucial role across the consumer journey, making it an essential touchpoint for brands to drive both awareness and conversion. In the era of Retail Media 2.0, the focus has shifted from a narrow emphasis on search-driven e-commerce to a more holistic, full-funnel approach that leverages the wealth of first-party shopping and streaming signals to power impactful advertising solutions.
The Modern Marketing Reckoner 2024 Report is a comprehensive resource to empower industry leaders with forward-looking strategies and scalable business solutions for 2025, leveraging new technologies and adapting to evolving consumer trends to reach ultimate business goals. By embracing the strategies and recommendations outlined in this report, companies can set themselves apart in a competitive market and lead with vision and agility.
Marketing today has become an experiential learning discipline. It has moved away from books, classrooms and meeting rooms to test & learn sandboxes, where you learn through trial and error. India’s digital ecosystem offers the courageous Indian marketer a highly responsive test & learn environment at scale. Learn what the best marketers have learned from their experiments and how that is changing legacy marketing paradigms.
Thursday, November 21, 2024 - 12:30pm to 1:00pm EST
This webinar presents groundbreaking research that reshapes our understanding of brand growth. For the first time, Kantar has combined attitudinal and behavioral data at scale, revealing powerful insights into how brands achieve sustainable growth in today's dynamic market.
