MMA and BCG have partnered in an exclusive CMO survey that explores how AI is influencing key aspects of the marketing operating model. AI is reshaping marketing — specifically the future of how we work across the full operating model internally and externally. This research will offer actionable insights into building a more agile, AI-ready marketing organization.
A cross-industry view of advertising in 2026: what brands are saying in their ads, how layered the messages are, and how much creative they’re producing. Built on five years of MediaRadar data across ten industries. A benchmark for CMOs to ask: am I aligned with my category, or breaking from it on purpose?
