Annual Ranking of Agencies, Holding Companies, Advertisers and Brands Delivering Business Growth through Mobile

When recommendations are at their best, they help users find a new song to fall in love with, discover their next favorite creator, or learn that great paella recipe. That's why we update our recommendations system all the time—we want to make sure we’re suggesting videos that people actually want to watch.

Liderará las iniciativas de comunicación y relacionamiento con clientes para sus oficinas en México, Bogotá, Buenos Aires y San Pablo.

Enero 2019.- Headway, la empresa líder en Growth Marketing basado en tecnología, anunció la incorporación de Julia Gersberg como nueva Marketing Manager para LATAM.

La ejecutiva, que reportará a Dario Diament -CMO de la compañía-, será responsable de las estrategias de contenido, eventos y experiencias de calidad para acercar la marca tanto a clientes como a partners.

Mobile Measurement and Fraud Prevention Leader Raises Industry Bar
in Multi-Channel Campaign Management

Eight out of 10 Marketers Expect Mobile Ad Fraud to Continue Being a Big Problem Despite Ongoing Efforts to Combat it.

New York – [Dec 21, 2018] - As the industry trade body focused on architecting the future of marketing, the Mobile Marketing Association (MMA), today announced the formation of the first-ever brand-led “Future of Mobile Fraud Council”.

Probably every user acquisition manager’s nightmare is the lack of campaign measurement. A multi channel advertising strategy involving different platforms and ad networks requires a lot of manual work in order to calculate Return on Advertising Spend (ROAS) for those channels you employ. This is essential for determining which traffic provider is supplying the most active/engaging/profitable users. Every source needs to be benchmarked on user behaviour and the calculated lifetime value (LTV). The sources with higher scores obtain higher advertising spend.