New York, NY – August 23, 2018 – AdTheorent, Inc., a machine learning platform for advertising, today announced its newest product offering for advertisers: AdTheorent Relationship Targeting.  This targeting approach taps the power of human relationships to influence core consumer behavior and drive desired actions, delivering superior results for advertisers.

New York, NY — June 26, 2018 – AdTheorent, Inc., an advertising technology company using data, predictive targeting and machine learning to provide competitive advantages to marketers as measured by real-world business outcomes, today announced that it has been selected as the winner of the “Best AI-based Solution for Advertising” award from AI Breakthrough, an independent organization that recognizes the top companies, technologies and products in the global Artificial Intelligence (AI) market today.

La unión entre la empresa independiente de mobile marketing más grande del mundo y la más grande de Latam tendrá el foco en la captación de nuevos clientes dentro de la industria financiera, tecnológica, automotriz y de servicios. Dos empresas que prometen transparencia y mucha nueva tecnología en el mercado mobile del marketing y de big data.

NEW YORK, June 26th, 2018 – S4M, an AdTech platform specialising in drive-to-store campaigns, is launching a brand new buying model – the Cost Per Incremental Visit (CPIV). Marketers will only pay for additional visits into stores generated by online campaign impressions. Brands can be sure that their drive-to-store results exclude organic visitors and are only measuring for visits generated directly as a result from digital campaigns.

Reveal Mobile, a leader in location-based mobile marketing, announces today the appointment of two executives, John Haws as Chief Technology Officer and Jason Crocker as Vice President of Engineering. As the marketers and analysts continue to increase their use of location data, these new leaders add depth and strength in data science and engineering.

Headway publica un estudio de estrategias Mobile para la Copa del Mundo

NEW YORK, June 13^th , 2018 – S4M, a leading AdTech platform specialising in drive-to-store campaigns, joins the IAB Tech Lab to be an actively engaged member in driving mobile-first initiatives from the independent consortium. The IAB Tech Lab is made up of digital publishers, ad technology firms, marketers, agencies and companies from around the world with interests in the interactive marketing arena.