Rethinking the world of marketing measurement and attribution.

Captify Impact Study

We welcome all MMA members to join our Slack Community, a great place to connect with us and each other and stay up-to-date on events, resources and working groups.

“Going dark” and focusing on short-term price promotions are in fact counter-productive strategies.

Understanding shifts and preparing for growth in uncertain times. A South African perspective from Kantar SA