Global | Page 186 | MMA Global

Global

Probably every user acquisition manager’s nightmare is the lack of campaign measurement. A multi channel advertising strategy involving different platforms and ad networks requires a lot of manual work in order to calculate Return on Advertising Spend (ROAS) for those channels you employ. This is essential for determining which traffic provider is supplying the most active/engaging/profitable users. Every source needs to be benchmarked on user behaviour and the calculated lifetime value (LTV). The sources with higher scores obtain higher advertising spend.

Submitter's Company: 
App Samurai Inc.
Global
November 6-7, 2019 / Los Angeles, CA
Global
June 17-21, 2019 / Cannes, France

Innovación y control global en Out Of Home

Latcom lanzó la versión 3.0 de su Checking Online. Se trata de una herramienta única de supervisión orientada exclusivamente hacia los clientes de la compañía. La misma le permite tener a los anunciantes control total y global en tiempo real de todos sus dispositivos contratados.

Last week, Yieldmo announced it was ranked for the second consecutive year on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America. Yieldmo grew 423% percent from 2014 to 2017 and was ranked 226.

Submitter's Company: 
Yieldmo

Some exciting news happening at Yieldmo! We are thrilled to welcome three advertising technology superstars to our team, each uniquely positioned to help drive our strategic initiatives forward.

Bringing over 15 years of experience, Timothy Price has joined Yieldmo as SVP of Sales. Tim most recently held the position of VP, Audience Buying and Ad Strategy for Zynga, a leading mobile and desktop social gaming publisher. He was brought to Zynga to be a change agent for the predominantly Facebook desktop business while they migrated to a mobile first brand advertising solution.

Submitter's Company: 
Global
July 21-23, 2019 / Sonoma California
Etermax anuncia el lanzamiento de Flame Ads
Nace la primera consultora publicitaria de LatAm especializada en mobile gaming
 

Global “Best in Show” Awarded to Reclame Aqui and Grey Brasil’s “Corruption Detector” and Lifebuoy and PHD China’s “24 Hour Doctor” and North America “Best in Show” Awarded to Colgate and Red Fuse Communications “Colgate E1: The Connected Toothbrush”

NBCUniversal, Mindshare, Google RCS and McDonald’s Receive Industry Awards

News Type: 

Unilever’s EVP, Global Media, Luis Di Como Appointed as Global Board Chair

MMA Boards now Include 20+ CMO’s

News Type: