The MMA Mobile Programmatic Video Guide: Navigating a Growing, Complex, Media Marketplace | Mobile Marketing Association

The MMA Mobile Programmatic Video Guide: Navigating a Growing, Complex, Media Marketplace

The MMA Mobile Programmatic Video Guide: Navigating a Growing, Complex, Media Marketplace

Members Only
Release Date: 
March, 2019
What are the differences between in-app and mobile web ad inventory? How can creative formats be leveraged to make the most of the mobile environment? And how might video playback experiences in mobile affect KPIs?

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