Rishad Tobaccowala: How Business & People Can Thrive in the Great Re-invention
We are in the era of “The Great Re-invention” where society, business and people will transform. In this era of constant change and continuous evolution, how can you and your company thrive?
Rishad most recently was the Global Strategist and Chief Growth Officer of the 80,000 person marketing and business transformation Publicis Groupe and has been named by BusinessWeek as one of the top business leaders for his pioneering innovation and TIME magazine dubbed him one of five “Marketing Innovators.” Recently, he published “Restoring the Soul of Business: Staying Human in the Age of Data published by Harper Collins. Additional writings by Rishad can be found in the “The Future Does Not Fit in the Containers of the Past”
Around the World with the MMA
DATT is Where It’s At
Attribution is Hard, MATT Makes it Easier
The Marketing Attribution Think Tank (MATT) is the MMA’s community of marketing and analytics leaders, committed to rethink the world of marketing measurement and attribution. The think tank recently released the whitepaper MTA Is Dead, Long Live MTA, pulling back the curtain on multi-touch attribution (MTA), providing an honest and unbiased assessment on the current state of attribution. We’ll share highlights from this research, as well as provide a preview of upcoming MATT initiatives aimed to help make marketing attribution a bit easier for our members.
The Most Unanswered Question in Marketing
