Speaker Presentations | MMA Global

Speaker Presentations

Presentations the MMA has permission to post are available for viewing and download below. View the full agenda.

Wednesday, March 16, 2022

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Welcome Remarks

2:00 PM - 2:05 PM
Greg Stuart, CEO, MMA Global
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Rishad Tobaccowala: How Business & People Can Thrive in the Great Re-invention

2:10 PM - 2:35 PM

We are in the era of “The Great Re-invention” where society, business and people will transform. In this era of constant change and continuous evolution, how can you and your company thrive?

Rishad most recently was the Global Strategist and Chief Growth Officer of the 80,000 person marketing and business transformation Publicis Groupe and has been named by BusinessWeek as one of the top business leaders for his pioneering innovation and TIME magazine dubbed him one of five “Marketing Innovators.” Recently, he published “Restoring the Soul of Business: Staying Human in the Age of Data published by Harper Collins. Additional writings by Rishad can be found in the “The Future Does Not Fit in the Containers of the Past

Rishad Tobaccowala, Author of Restoring the Soul of Business: Staying Human in the Age of Data, Advisor | Speaker | Educator
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Around the World with the MMA

2:35 PM - 2:50 PM
Hear from our Managing Directors for the EMEA, LATAM, and APAC regions.
Rohit Dadwal, CEO MMA Global APAC & Global Head of SMARTIES Worldwide and Board of Director Asia Pacific, MMA Global Asia Pacific
Chris Babayode, Managing Director EMEA, MMA
Fabiano Lobo, CEO LATAM, MMA
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DATT is Where It’s At

2:50 PM - 3:00 PM
Learn about DATT’s three pillar institutes and the research, and insights driving our forward-looking focus, including industry shifts and challenges
Ben Nowikowski, DATT Program Director, MMA Global
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Attribution is Hard, MATT Makes it Easier

3:00 PM - 3:10 PM

The Marketing Attribution Think Tank (MATT) is the MMA’s community of marketing and analytics leaders, committed to rethink the world of marketing measurement and attribution. The think tank recently released the whitepaper MTA Is Dead, Long Live MTA, pulling back the curtain on multi-touch attribution (MTA), providing an honest and unbiased assessment on the current state of attribution. We’ll share highlights from this research, as well as provide a preview of upcoming MATT initiatives aimed to help make marketing attribution a bit easier for our members.

Jill Inglis, Marketing Attribution Think Tank (MATT) Lead, MMA Global
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The Most Unanswered Question in Marketing

3:10 PM - 3:25 PM
Get a preview of our 2022 research agenda and how we are tackling the biggest unanswered question in marketing: quantifying the value of long-term Branding relative to short term Performance marketing.
Vassilis Bakopoulos, SVP – Head of Industry Research, MMA
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