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In its latest privacy initiative, mobile ad network Jumptap is teaming with Evidon to roll out a standardized icon in mobile and in-app ads that signals the use of behavioral targeting.

Clicking on the AdChoices icon, developed by the Digital Advertising Alliance, will redirect users to Jumptap's privacy page, where users get more information about targeted mobile ads and the ability to change their privacy settings.

The digital advertising industry is facing substantial challenges when it comes it recognizing and reaching highly
targeted audiences efficiently and at scale. While there are more opportunities than ever to connect with
consumers across a variety of devices, people’s behavior, the regulatory environment and a rapidly evolving
technology ecosystem all present challenges for existing audience recognition technologies. Download the whitepaper 

As mobile commerce grows in popularity, mobile advertising expert Dr KF Lai shares his knowledge and findings to help retailers succeed with m-commerce

Mobile commerce and how to pay for it has been a hot topic for some time now – Dr KF Lai, chief executive of global mobile media company BuzzCity said we have already seen announcements from Pingit, PayPal and Visa and we will undoubtedly see more in the coming months.