DIGIDAY:DAILY
Startup Bests Google at Mobile Monetization
by Mike Shields on Friday, May 6, 2011
Read full article here: http://www.digidaydaily.com/mobile/stories/startup-bests-google-at-mobil...

You’re an 18-year old whiz developer who builds a mobile app that blows up. How do you make sure you cash in before the novelty wave is over?

By Inbar Chap, co-CEO, DSNR Media Group

The vast new profit streams of the mobile world can become an important opportunity for direct-response advertisers. The creation of successful mobile campaigns requires a combination of the knowledge that has already been accumulated in the world of
result-based online marketing together with a thorough understanding of the differences, limitations, and options provided by the mobile platform. Here are some issues to consider:

By Inbar Chap, co-CEO, DSNR Media Group

Mobile advertising is coming of age. With the gradual introduction of sophisticated new technologies, marketers are beginning to track results and manage mobile metrics in ways similar to those used online. Opportunities abound for creating new channels of profitability when based on measurability and accountability.

Scope

“Mobile Internet – Delivering on the Promise of Mobile Advertising” represents the first in a series of white papers from Yahoo! that provides an overview of the mobile landscape, explores the potential of emerging applications and explains mobile capabilities to marketers looking to integrate mobile into their advertising campaigns. This paper discusses mobile and tablet usage, delivers insights about mobile advertising effectiveness, presents real world case studies and details current best practices in mobile advertising.

With more than half the world’s population using mobile phones – and an increasingly higher percentage on smart mobile devices – the potential for mobile video advertising has never been greater.

By Gregory Cevaer, Product Marketing – Prim’Vision

Whatever the channel, advertisement is considered like a potential intrusion in our life. Unwanted, noisy, unbearable, useless, most of us agree to say that we undergo the world of advertising and we do not want to receive more.

A Survey of Over 100 Major Brands & Advertisers on Performance & Future Spend

Spending in Mobile Advertising is currently at a very low level in Austria. Establishing a new digital medium in this old-fashioned advertising market seemed to be somehow impossible. But a positive trend, however, is already perceptible and the market will rapidly grow in the next few months.

Higher revenues with mobile ad optimization and global ad network aggregation

"Publishers of mobile websites & developers of cool mobile apps face the growing challenge of matching their expanding global popularity with the daunting task of filling their ad inventory associated with those very services.

By Steve Leonard, General Manager for off-deck, Motricity

CNN’s Rick Sanchez stands before you on television, encouraging you to text-in your feedback during his interactive news program. Feeling inspired to contribute, you send your two cents to short code 44546: “Mickelson’s got this one in the bag.”

The cable network then thanks you for your contribution and offers to deliver you breaking mobile news alerts from its fellow Time Warner Inc.-owned sibling magazine, Entertainment Weekly.