Programmatic advertising: Answering your questions

Mobile media consumption has increased by 600% over the last four years with consumers now spending roughly 1 hour and 49 minutes each day enjoying mobile content. So the question still remains, why, according to Forrester research, do a surprising 67% of marketers not know about automated buying technology, understand how it works, or need to learn more about how to apply it to campaigns.

The mobile industry has grown at a staggering pace since you’ve been in the industry. How have you noticed the conversations around mobile shifting and maturing during this growth?

If you ask the average person walking down the street, what is mobile advertising, the chances are you are going to hear the response “spam”. Of course, we are not talking about the canned precooked meat product that was popular in the 1940’s, but rather mobile spamming. Irrelevant or unsolicited messages sent over the Internet, typically to large numbers of users, for the purposes of advertising, phishing, or spreading malware. So how can you avoid your mobile adverts from being ignored?

MANILA, January 9, 2013 - McDonald’s is once again partnering with Mobext to bring their Ang Pao coupons to mobile. An annual tradition, McDonald’s Ang Pao coupons are distributed at the start of the year to give customers a chance to enjoy some of their favorite McDonald’s meals at an even more affordable price.

Data Platform Audience Monetization: Why it Fails

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Given the speed of change in devices and mobile properties, it will become increasingly important for brands and agencies to keep up with the latest developments in mobile advertising. Whether that be the way inventory is purchased, or the type of ad unit that results in the highest user engagement, marketers need to understand, adjust, and execute to provide consumers the highest value.

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Crash Course in App Monetization