Included below are some key takeaways from a September 2016 commissioned study conducted by Forrester Consulting on behalf of ownerIQ.
Second-party data is – and will increasingly be – a valuable marketing asset for retailers and durable goods companies alike. Remind me, what’s second-party data again?
Here’s a quick definition: Second-party data sharing is when a retailer, brand, publisher, or marketer gains transparent access to the website audience data of another retailer, brand, publisher, or marketer for marketing purposes — to their mutual benefit.