Mobile engagement is the act of engaging a user through available messaging channels inside and outside of an app. Companies use mobile engagement to deliver positive brand experiences, support their business goals and build valuable, long-term relationships. Engagement typically starts the moment a user downloads your app. Showing users your app’s value from the very beginning is essential to building a long-term relationship that keeps them coming back. 

We’ve established that mobile engagement is crucial to the success of your app and therefore business value and brand, but how and where does mobile engagement happen? 

Marketing has changed. Your customer is in control; you are not. Businesses must adapt to this new reality. 

Traditional marketing and advertising have reigned for decades, but they are no longer the only way, or even the best way, to reach your customers today. Today’s consumers don’t want advertising hijacking their attention. They want effortless experiences served up to them, guiding them through daily life and solving their problems. They want magic. 

By Scott Rayden, 3Q Digital

Mobile advertising is poised to make or break 2015 goals for millions of companies over the next six to seven weeks.

As we head into the holiday season, I posed a few critical questions to two of the brightest minds I know in mobile: Hathway CSMO Kevin Rice and 3Q Digital VP of Mobile Strategy Craig Weinberg. (Disclosure: Mobile agency Hathway is a 3Q Digital partner, and 3Q Digital is my employer.)

If you’re looking for any edge you can get in your holiday mobile campaigns, these guys have answers.

Guest post by Gary Yentin, co-founder of AppPromo

We all know apps are a huge component of digital marketing. Thanks to this post on the app store landscape, you know the app discovery options available to developers, the major players, and the issue of discovery that most apps face.

Twitter is a real-time engagement magnet for audiences, and if you are a network or publisher, you should be using it.

Here's an infographic we came up with that shows you why: 

The mobile experience covers two realms: app and website. The content and layout of each will help determine your app's discoverability and whether users decide to engage.In 48 minutes, 3Q Digital Director of SEO Colin Guidi and Searchmetrics Chief Evangelist Jordan Koene walked their audience through different elements of site layout and content and app layout and content to help you show up more often and engage users for longer after they find you. Topics included:

- a breakdown of Mobilegeddon's effects
- mobile site design: responsive vs. dynamic vs. dedicated

By Craig Weinberg, VP of Mobile Strategy, 3Q Digital, and Gary Yentin, CEO and Founder, AppPromo

Do you remember how you found your last app? More likely than not, you searched for it, and you probably searched an App Store.

Michael Jones, senior VP of retailer and brand solutions at RetailMeNot, dives into three myths about the next generation of retail. Read the full article on Forbes.com.

http://www.forbes.com/sites/michaeljones/2015/07/14/the-next-generation-...

The marketing landscape is constantly changing and evolving, with multiple mediums allowing multiple touch points. Measuring effect and attribution of marketing campaigns, executed across various media channels can be difficult and, at times, unachievable. Due to the streams of mobile technology and applications being developed, and more than a billion smartphone users worldwide, mobile has become an indispensable medium for consumer understanding and outreach.