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  2. Mobile Marketing
  2. Mobile Marketing

Mobile Marketing

Apple's Subscription Changes

What Apple’s Subscription Changes Means for Mobile

June 22, 2016
Apple recently announced that they would be making changes to the App Store’s subscription policy, in particular to auto-renewable subscriptions. These changes will have (or rather should have) a significant effect of how companies develop their mobile marketing strategies. We’re going to outline how Apple’s changes will affect the marketing industry and what you should put in place if you’re considering auto-renewable subscriptions.
The End of the Saga - Mobile Web vs. Native App

The End of the Saga - Mobile Web vs. Native App

June 21, 2016
No disrespect to those who are still struggling with this decision, but if the question of whether your mobile strategy should be mobile web or native app based, you’re more than fashionably late to the party! And if you are still waiting for the year of mobile, well, that happened years ago - when today’s most popular apps became available and entered the mainstream. In fact, the party has been in full swing for the past 4-5 years. 
Successful Mobile Relationships in Telco [Webinar]

Successful Mobile Relationships in Telco [Webinar]

June 16, 2016

The challenge for many telco businesses is building successful relationships beyond the contract. The mobile app provides an opportunity to do just that - but it demands the delivery of the most relevant and sophisticated user experiences. Customers will tolerate nothing less.

In-App Mobile Campaigns: Getting The Timing Right

In-App Mobile Campaigns: Getting The Timing Right

June 15, 2016
In-app campaigns are extremely powerful. When targeted to the relevant audience, they are a great way to deliver the right message to the right people and drive the behaviors we want to see in mobile apps.

WWDC 2016: Chasing the Continuous Customer Experience

June 14, 2016

Apple’s big announcements and what they mean for marketers today… and tomorrow

By Todd Grennan

New technologies succeed when they make life easier.

Chatbot

Chatbots - The Future Of Mobile Interaction?

June 14, 2016
Those of us keeping our eyes on the mobile landscape are hearing more and more about ‘chatbots’. But what are they? And how might they fit into the way mobile supports mobile business? The answer to the first questions is simple enough - a chatbot is a text-based service, either located within a messaging app (e.g. Facebook Messenger or Whatsapp) or inside a brand’s own app, that allows a user to interact with a business via natural language.
A Campaign Of One

A Campaign Of One

June 13, 2016

Let me tell you a (true) story that perfectly illustrates how powerful targeted, relevant marketing can be on mobile...

A cellular partner of Swrve's needed to rollout an upgrade campaign for the newly released iPhone6S. Specifically they wanted to lock in existing customers approaching the end of their contract term. They turned to Swrve to run this campaign through their mobile-app.

1) Personalized Campaigns

The most effective marketing is personalized marketing. Swrve makes targeting the right customers with personalized campaigns easy.

Customer Satisfaction

Measuring Customer Satisfaction in a Mobile World

June 9, 2016
Customer satisfaction is something that should be top of mind for all businesses. Loyal customers come about because they are happy with the entire experience of the service or the product that they are purchasing. Given how difficult it is to retain and monetize users, measuring this level of satisfaction is often a priority for the company. Now the only question is- how do you go about measuring this?
Onboarding

How (not) To Lose 25% Of Your Users In One Moment

June 8, 2016
The bad news: 25% of users will open your mobile app precisely once, never to be seen again. The good news: you can improve that number by optimizing your app’s first-time user experience.
A/B Testing

A/B Testing - What Not To Do

June 8, 2016
Everybody is A/B testing these days. Or at least, it sometimes feels like that. That’s certainly a positive in one sense - making decisions on the back of user data rather than ‘the most persuasive person in the room’ is certainly a step in the right direction. Particularly on mobile, where one false move means an end to the consumer relationship, it’s worth getting experience perfect..