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Mobile Marketing

Map the Customer Lifecycle for Your Brand, Part 2

May 9, 2016

By Ritika Puri

Map the Customer Lifecycle for Your Brand, Part 1

May 9, 2016

By Ritika Puri

Take a SPA Approach with Mobile: Keep it Simple, Pretty and Available

April 20, 2016
Consumers are spending more and more time on phones, and most have a hard time going longer than 7 minutes without interacting with their devices throughout the day. In turn, marketers want to make the most out of these multiplying touchpoint opportunities they may have via mobile. But, here’s some advice: It’s not all about mobile.

Omnichannel Out, Agile In: Retail Big Bets For 2016

February 11, 2016
By: Michael Jones, RetailMeNot The tinsel has been taken down and the trees have been put away. Retailers made it through another holiday season—some more successful than others—and most are looking forward to the challenges and successes that 2016 will bring. Looking back on 2015, deemed “The Year of Mobile,” it’s clear that digital marketers began to understand how new technology would impact the shopper’s journey, both online and in-store. So, what’s the challenge for 2016? Better execution of mobile and cross-channel strategies. At least that’s my challenge to retailers.
Anil Mathews, Founder and CEO, Near

Six ways mobile location data will play a crucial role in 2016

January 5, 2016

With almost three quarters ( 74%) of smartphone users engaging with location-based services, mobile location data is rapidly becoming an indispensable marketing tool. In 2016, marketers will increasingly look to mobile location data to engage consumers across devices, measure multi-channel attribution and combat ad blocking. Here are six ways mobile location data will play a crucial role over 2016 and beyond.

Two Mobile Marketing Questions You Shouldn’t Ask, And The One That Really Matters

January 4, 2016

Originally published on MarketingLand:

By Craig Weinberg, VP of Mobile, 3Q Digital

See if you can spot the most important question mobile marketers can ask themselves right now. Here are your options:

SEO, App Indexing, and Deep Links: Cutting Through the Confusion

December 7, 2015

By David Portney, Sr. SEO Account Manager

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Responsive Web Design – Best Practices for Usability and Beyond

December 7, 2015

By Leslie To, Director of SEO

Were you a little late to the mobile party? Maybe you got away with a simple resized desktop site for a while, then took the plunge into responsive web design when Mobilegeddon hit?

You’re obviously not alone in this; many companies have recently turned to RWD only to find that there are a bunch of quirks that need to be smoothed out to achieve a truly improved UX.

Quaero logo

Multi-Screen Optimization Checklist

December 1, 2015

Quaero's Multi-Screen Optimization Checklist

If you are pushing content that is suitable only for desktop, then you are in trouble. In this increasingly "mobile-first" world, people are expecting content to be optimized regardless of what screen they are on. Consumers are traveling from mobile, to tablets, to desktop, and back to mobile again - perhaps in the span of 30 minutes! 

Mobile Wallet Inspiration Guide

Mobile Wallet Inspiration Guide

November 20, 2015

Consumers carry their mobile devices anywhere and everywhere, presenting an opportunity for brands to connect and communicate with their customers. Marketers are always striving to reach and connect with their audience on mobile, creating and cultivating a unique brand experience for their customers.

Mobile wallet presents a new opportunity.