Insights & Tips | Mobile Marketing Association

The Smarties

Celebration of Talent | September 25, 2017

Here are some insights and tips to help build a successful Smarties entry:

  1. Review the Effective Entry Insights for how to complete the entry form
  2. Get insights from the Smarties Jury
  3. Need additional inspiration – Check out some out some Smarties winning case studies
  4. See some creative framework highlights of the strategies behind the most effective mobile campaigns from 2015

Reviewing these steps will help you in building a winning entry.


A Few Smarties Winning Case Studies


Insights from the Jury

2016 Global Mobile Trends Report

For the second year, the MMA has partnered with Kantar Millward Brown to develop the 2016 Global Mobile Trends Report, a resource to help marketers implement more effective mobile marketing campaigns. In diving deep into the MMA’s 2016 Global Smarties and 2016 Cannes Mobile Lions winners and finalists, the report identifies shared characteristics of the most effective campaigns and unearths key mobile marketing trends. Further, the report outlines the business impact of a winning mobile marketing campaign.

Download the report to see the analysis and what makes the winners stand out.

Our Partners

Supporting Partners 

Media Partner