Simulmedia (www.simulmedia.com) is a New York based marketing technology company founded in 2008. Simulmedia’s Performance TV™ platform is unique in its ability to plan and activate data-driven TV campaigns for national advertisers that target and reach the most profitable audience segments quickly, efficiently and at scale. The platform is powered by a massively scaled single-source data-set that blends TV viewing behavior with actual purchase data. Using Simulmedia, brands can achieve unprecedented precision in TV targeting, optimize their target audience reach, convert more customers, and grow their business.
Unilever is a 100% public, transparent and international organization with thousands of shareholders worldwide. Unilever creates added value for Turkey over 100 years and touches the lives of 51 million consumers every month in Turkey with its food, beverage, ice-cream, home and personal care products under 29 brand names in the market. Unilever Turkey executed its first investment in Turkey in 1962 with the SANA factory built in Istanbul / Bakırköy. Having started to create added value and employment for Turkey with this investment, Unilever still maintains this mission with the same determination and commitment today with its 8 factory investments, over 5000 employees and exports operations to 34 countries.
Waze is an award-winning, crowdsourced navigation app with more than 70 million active users around the world. Real-time GPS data collected from its community of drivers gives brands deep insight into consumers’ intent and routines, allowing for powerful engagement. Through a combination of native ad placements and advanced targeting, Waze enables marketers to increase location and brand awareness while driving customers more frequently to businesses.
About The Weather Company, an IBM Business:
The Weather Company is the world’s largest private weather enterprise, helping people make informed decisions – and take action – in the face of weather. The company offers the most accurate, personalized and actionable weather data and insights to millions of consumers and thousands of businesses via Weather’s API, its business solutions division, and its own digital products from The Weather Channel (weather.com) and Weather Underground (wunderground.com).