Webinar Archive | Page 7 | MMA Global

Webinar Archive

Wednesday, November 15, 2023 - 11:00am to 12:00pm EST

How do you measure the impact of Brand on your Growth? This webinar addresses how marketers can measure the long-term value of brand marketing.
Region: 
Speakers: 
Integrated Media Strategy Lead
Kroger
Manager, Media Strategy & Partnerships
Campbell
MMA MTA Expert & President
Rubinson Partners, Inc.
SVP – Head of Industry Research
MMA
Moderator: 
VP, The Knowledge Lab
TransUnion
In Partnership With
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Monday, October 30, 2023 - 11:00am to 12:00pm EDT

In an environment where marketing includes a growing range of new activities, we will hear how different firms have defined the unique responsibilities of marketing. How does marketing define where they lead vs. support vs. where they are not-involved? What are the benefits to the marketing org and the firm?
Region: 
Speakers: 
Chief Marketing & Communications Officer
MSCI Inc.
Vice President, Head of Marketing
Kroger
COO & Co-Founder
MarCaps LLC
The Coca Cola Company Chair, Professor of Marketing
The University of Georgia, The Terry College of Business
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Wednesday, October 18, 2023 - 11:00am to 12:00pm EDT

Please join us for an exciting and informative discussion with influential marketing leaders as we discuss what it takes to make data ready for an AI-driven future and how to unlock growth together with media partners and agencies. Data is an indispensable asset, but it takes the right advice to unlock its value and full potential.
Region: 
Speakers: 
SVP, Chief Growth Officer
Kellanova
SVP, Addressable Sales
Disney
Moderator: 
Managing Director and Partner
BCG
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Friday, September 22, 2023 - 5:30am to 6:30am IST

Brands invest in multiple campaigns across platforms, hoping to reach a diverse audience and deliver on their goals. Within mobile, there is one environment that attracts all audience groups - gaming. While in-game advertising has been proven to reach a wide range of audiences in innovative formats that capture attention - some brands are still hesitant to use it.

Join Digital Turbine’s Amit Rathi to take a closer look at how brands are already winning in-games and what more they can do to unlock the benefits of engaging creatives on mobile.

Region: 
Speakers: 
Country Manager, South Asia
Digital Turbine
Director Membership & BD - MMA India
MMA Global - India
Masterclass Partner
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Wednesday, September 20, 2023 - 11:00am to 12:00pm EDT

This session will highlight how the mission of marketing ties to the firm’s growth agenda. The debate session will focus on how clarity and shared understanding of marketing’s role motivates and guides meaningful action while positively impacting the business.
Region: 
Speakers: 
VP, US Marketing
Intuit
Executive Director, Growth Marketing & Innovation
Ally Financial Inc.
COO & Co-Founder
MarCaps LLC
Former Global Chief Marketing Officer
Uber
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Wednesday, September 13, 2023 - 11:00am to 12:00pm EDT

Are you truly confident that your marketing efforts are delivering the desired results? Do you struggle to accurately measure the incremental impact of each marketing tactic? This webinar will explore the best ways to measure incrementality in marketing. In this session we will discuss approaches for untangling attribution, the portfolio mix, and the pros and cons of various methodologies; the goal is to enable marketers to optimize investments more wisely.
Region: 
Speakers: 
Director of Advertising Research
Meta
Senior Director Marketing Decision Sciences
Best Buy
VP Media
Discover
Chief Commercial Officer, US & Canada
Marriott International
Moderator: 
SVP – Head of Industry Research
MMA
VP, The Knowledge Lab
TransUnion
In Partnership With
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Wednesday, September 6, 2023 - 11:00am to 12:00pm EDT

How will gen AI impact marketing processes and drive impact in the next 12 months? Should I be a first mover or fast follower? What are the use cases that marketers prioritize? The first ever benchmarking study about the state of Generative AI in marketing delivers insights about these questions and explores how marketers perceive the current capabilities of the disruptive new technology. We will explore: the rate of adoption, the investment, the key use cases, and the roadmap for the next months.
Region: 
Speakers: 
SVP – Head of Industry Research
MMA
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Wednesday, August 23, 2023 - 3:30am to 4:30am ICT

At the conclusion of the webinar, participants will be able to:
(1) Gather information on the eCommerce landscape in Indonesia, India, and Vietnam
(2) Identify key challenges and opportunities in Indonesia, India, and Vietnam market
(3) Develop an effective eCommerce strategy for entering or expanding the market

Region: 
Speakers: 
Head of Ogilvy Consulting Philippines
Ogilvy Philippines
Moderator: 
Country Director Vietnam, Myanmar and Cambodia & Board Member Vietnam
MMA Global - APAC
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Wednesday, August 16, 2023 - 11:00am to 12:00pm EDT

MMA's first-ever Customer Experience benchmark study will not only introduce a quantified framework for CX, but will showcase best practices from CX leaders who have focused on aligning CX to their overall business strategy.
Region: 
Speakers: 
Founder & CEO, JourneySpark Consulting
CX Subject Matter Expert, MMA Global
SVP – Head of Industry Research
MMA
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Wednesday, August 9, 2023 - 11:00am to 12:00pm EDT

In the current economic climate, CMOs are under pressure to define strategic marketing initiatives that are better aligned to deliver exponential business growth. The MMA's Movable Middles Growth Framework is a stock-moving strategy that aligns budgets, channel allocation, and audience targeting directly with ROAS tied to consumers who are more likely to respond to and be impacted by a brand’s advertising. This webinar discusses how targeting a firm's movable middle can outperform a traditional reach plan by more than 50% ROAS.
Region: 
Speakers: 
MMA MTA Expert & President
Rubinson Partners, Inc.
Head of Marketing Analytics
Ally Bank
Director, Consumer Engagement and Digital Marketing - US Nutrition
reckitt
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