Webinar Archive

How Vector Databases and Multimodal AI works

Members Only

Thursday, May 15, 2025 - 12:00pm to 1:00pm EDT

Deep dive into contextual search and multimodality

Region:

Global

Speakers:

Rex Briggs

Chief AI Officer, Claritas

SME, MMA Global

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A Practical Guide to Prompting

Members Only

Wednesday, May 14, 2025 - 12:00pm to 1:00pm EDT

Tips and tricks to make prompting effective

Region:

Global

Speakers:

Rex Briggs

Chief AI Officer, Claritas

SME, MMA Global

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How AI is Grown and Why it Matters

Members Only

Tuesday, May 13, 2025 - 12:00pm to 1:00pm EDT

Unpack how LLMs are grown and the implications to prompting

Region:

Global

Speakers:

Rex Briggs

Chief AI Officer, Claritas

SME, MMA Global

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The Jagged Frontier of AI

Members Only

Monday, May 12, 2025 - 12:00pm to 1:00pm EDT

Understanding AI’s strengths and weaknesses so you can harness AI’s power

Region:

Global

Speakers:

Rex Briggs

Chief AI Officer, Claritas

SME, MMA Global

Members: Log in to watch the Webinar:

AI & GenAI in Action: Legal Insights

Thursday, April 24, 2025 - 12:30pm to 1:30pm +04

Join us for an insightful webinar on “AI & GenAI in Action: Legal Insights” We will delve into the legal implications of AI, providing an overview of AI and GenAI’s impact on the legal landscape, and addressing potential challenges and opportunities. Key discussions will include how AI affects intellectual property rights and hardware regulations. Don’t miss this opportunity to stay ahead of the curve and embrace the future of AI. This is a must-attend event for anyone looking to understand and navigate the evolving intellectual property framework surrounding AI technologies.

Region:

MEA, MENA

Speakers:

Laura Reynaud Esq., LL.M.

Associate Director, Legal, Middle East

Cognizant

Beyond the Bot: How Marketers Can Leverage Conversational AI for Real Results

Wednesday, April 16, 2025 - 12:30pm to 1:00pm EDT

Conversational AI is transforming marketing, enabling brands to move beyond static interactions to dynamic, real-time engagement. Consumers now expect hyper-personalized, responsive experiences across chatbots, virtual agents, and AI-powered search. For marketers, this shift presents a major opportunity to drive efficiency, improve ad performance, and accelerate customer journeys. Recent studies show conversational AI improves ad performance, increasing conversion rates and accelerating customer journeys by more than 30%.

Region:

Global

Speakers:

Paul Longo

GM, AI in Ads

Microsoft Advertising

Webinar Partner:

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Navigating AI Regulation: Marketing in a New Era

Wednesday, March 19, 2025 - 1:00pm to 1:45pm EDT

AI and privacy regulations are evolving rapidly, presenting both challenges and opportunities for marketers. From the EU’s transformative AI Act to clashes in the U.S. between federal deregulatory efforts and state-level consumer protections, the legal landscape is changing daily. In this webinar, Alec Foster will provide a comprehensive overview of these developments, translating complex regulations into actionable strategies for modern marketing teams.

Region:

Global

Speakers:

Alec Foster

Chief Prompt Engineer & Responsible AI Lead, MMA Global, MSt AI Ethics,

University of Cambridge

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Making the Most of Your MMA Global Benefits

Wednesday, March 5, 2025 - 12:00pm to 12:30pm EST

Are you new to MMA Global membership, considering membership, or a longtime member wanting to maximize the value of your membership? Then join Stephen Wellman as he presents an overview of MMA Global’s member benefits, share best practices for engagement, and answer your questions live.

Region:

Global

Speakers:

Stephen Wellman

Vice President, Membership

MMA Global

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Accelerate Marketing Strategy: AI Agents for Persona Mapping and Content Planning

Thursday, February 20, 2025 - 10:00am to 12:00pm UTC

Creative Effectiveness

Overview:

Leverage AI to streamline persona mapping, content planning, and strategic workflows, enabling faster, data-driven marketing decisions for maximum impact. Ideal for marketers aiming to enhance efficiency and engagement.

Date: February 20^th

Region:

Europe, South Africa

Hidden Treasures of Measuring Brand: Illuminating how Advertising Affects Long-Term Growth

Wednesday, February 12, 2025 - 12:00pm to 1:00pm EST

Attribution

This webinar will tackle the ongoing debate between brand-building and performance-driven marketing, focusing on the attribution and measurement challenges that marketers face today. Learn how innovative metrics, tools, and data integration techniques can quantify the impact of brand on long-term growth. With practical advice and a roadmap for implementation, this webinar is tailored for analytics, media, and brand professionals looking to improve their measurement frameworks and make smarter allocation decisions.

Region:

Global