Webinar Archive | Page 3 | MMA Global

Webinar Archive

Wednesday, December 11, 2024 - 12:30pm to 1:30pm +04

The rise of influencer marketing has transformed the way brands connect with their audiences, making it a cornerstone of modern marketing strategies. This webinar, hosted by the MMA MENA Influencer Marketing Committee, is designed to equip marketers, entrepreneurs, and professionals with the knowledge and tools to navigate this dynamic field.
Region: 
Speakers: 
Co-Founder
Inflow Network
Board Member
Inflow

Thursday, November 21, 2024 - 12:30pm to 1:00pm EST

This webinar presents groundbreaking research that reshapes our understanding of brand growth. For the first time, Kantar has combined attitudinal and behavioral data at scale, revealing powerful insights into how brands achieve sustainable growth in today's dynamic market.

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Speakers: 
EVP, Global Thought Leadership
Kantar
Global Thought Leader
Kantar
Webinar Sponsor:
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Members Only

Wednesday, November 6, 2024 - 11:00am to 12:00pm +03

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Members Only

Wednesday, October 30, 2024 - 11:00am to 12:00pm +03

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Tuesday, October 29, 2024 - 12:30pm to 1:15pm EDT

Join us for a pivotal webinar, presented by Teads, as we explore the critical role of supporting quality journalism, particularly with the nation approaching a major election in November. Amid growing misinformation, advertisers can play a key part in protecting democracy by investing in trusted news environments.

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Speakers: 
SVP of Digital Operations and Client Success
WSJ
Vice President of Revenue Operations and Data
The Washington Post
Chief Corporate Affairs Officer
Stagwell
Executive Lead, Global Media COE
Lenovo
Chief Revenue Officer
Teads
Senior Insights Director
Teads
Vice President, Membership
MMA Global
Webinar Sponsor:
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Wednesday, October 23, 2024 - 12:00pm to 1:00pm EDT

AI is transforming marketing, but responsible implementation is crucial for your brand’s reputation and your customers’ trust. This webinar, presented by the newly launched Responsible AI Innovation Lab (RAIL) at MMA Global, gives you the actionable strategies you need to leverage AI ethically and effectively.

Join Alec Foster, RAIL’s lead and MMA’s Responsible AI Subject Matter Expert, to:

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Speakers: 
Chief Prompt Engineer & Responsible AI Lead, MMA Global, MSt AI Ethics,
University of Cambridge
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Members Only

Wednesday, October 23, 2024 - 11:00am to 12:00pm +03

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Members Only

Wednesday, October 16, 2024 - 11:00am to 12:00pm +03

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Members Only

Wednesday, October 9, 2024 - 11:00am to 12:00pm +03

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Wednesday, October 2, 2024 - 12:30pm to 1:00pm EDT

The current digital marketing landscape, influenced by Google's evolving stance on third-party cookies and increased digital privacy concerns, has prompted marketers to seek more reliable strategies. Purchase-based targeting has emerged as a transformative solution for CPG companies, revolutionizing audience engagement and campaign optimization.

Region: 
Speakers: 
EVP Global Media, CPG and Retail
Circana
Webinar Sponsor:
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