Shopper Marketing | MMA Global

Shopper Marketing

Wednesday, August 23, 2023 - 2:30pm to 3:30pm ICT

At the conclusion of the webinar, participants will be able to:
(1) Gather information on the eCommerce landscape in Indonesia, India, and Vietnam
(2) Identify key challenges and opportunities in Indonesia, India, and Vietnam market
(3) Develop an effective eCommerce strategy for entering or expanding the market

Region: 
Speakers: 
Head of Ogilvy Consulting Philippines
Ogilvy Philippines
Moderator: 
Country Director Vietnam, Myanmar and Cambodia & Board Member Vietnam
MMA Global - APAC
Watch the Webinar:
 NEW

In the previous article, we explored the new Age of Shoppertainment and how consumer shopping behaviour is rapidly evolving in the Asia Pacific region. Brands can no longer just rely on discounts and promotions to drive sales - they need to create engaging, entertaining content that educates consumers and helps them make more intuitive purchase decisions.

Released: 
May, 2024
Region: 
The future of consumer commerce in APAC

Explore how consumer expectations and preferences are evolving and how brands can be part of the future of consumer and commerce.

Shoppertainment Is Revolutionising Commerce in APAC - Are You Ready?

For years, we've witnessed that content and entertainment have increasingly driven purchase decisions. Although discounts and promotions continue to be one of the most prominent purchase triggers, and are widely deployed across many brands, relying solely on these tactics may not help a brand differentiate itself effectively from competitors.

Released: 
May, 2024
Region: 

Dubai / January 25th, 2024: In a monumental move, Spaceback, a trailblazer in Social Display advertising, has officially joined forces with ThePubverse, ArabyAds' cutting-edge publisher monetization platform.

Submitter's Company: 
Member Mention: 

Dubai, UAE, 15 January 2024: ThePubverse, a prominent player in the field of publisher monetization under the ArabyAds umbrella, is thrilled to unveil its integration with Amazon Publisher Services.

Member Mention: 

Maximize 2024 success with InMarket’s 2024 Digital Marketing Playbook.

Complete with 10 powerful strategies, the report contains the most important recommendations marketers need to drive success throughout the entire year. 

Download today and unlock strategies including:

  • Geo-Contextual Advertising
  • Commerce Solutions
  • AI Everywhere
  • And more!

Log in with your MMA membership to gain full access to member research.

Interested in becoming an MMA member? Click here.

To prevent automated spam submissions leave this field empty.

If your company is an MMA member and you need log-in information, please email [email protected].

The holidays are just around the corner and with it, the biggest shopping season of the year. To help brands maximize success in the weeks ahead, InMarket's 2023 Holiday Playbook contains 12 key recommendations on how to engage consumers, strengthen consumer loyalty, and drive sales.

 

Download the playbook and access strategies including:

  • Target Early & Often
  • Wow Shoppers With Fun & Engaging Creative
  • Be Of Service & Reward Loyalty
  • And more!

Log in with your MMA membership to gain full access to member research.

Interested in becoming an MMA member? Click here.

To prevent automated spam submissions leave this field empty.

If your company is an MMA member and you need log-in information, please email [email protected].

With 55% of shoppers planning to purchase gift cards in the next few months, InMarket’s 2024 Gift Card Playbook contains key insights and recommendations to help marketers take advantage of the growing popularity of gift cards.

 

Insights include:

  • When consumers purchase the highest volume of gift cards
  • The average spend per consumers by gift card category
  • Strategies to target and engage gift card givers & purchasers
  • And more!

Download the report today!

Log in with your MMA membership to gain full access to member research.

Interested in becoming an MMA member? Click here.

To prevent automated spam submissions leave this field empty.

If your company is an MMA member and you need log-in information, please email [email protected].