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Consumer Engagement

From A Blink to A Heartbeat
Consumer Engagement
Creative Effectiveness
Social Media

From A Blink to A Heartbeat 2019

MMA's First Second Strategy Checklist and Facebook's Thumbstopper Creative Best Practices are what you need to win with short video ads.

Released: 
September, 2019
Education Section: 
Best Practices, Creative Effectiveness, Educational Documents
Region: 
APAC, India, Global
Keywords: 
Mobile Video
Consumer Engagement
Creative Effectiveness
Social Media

Executive Summary: Neuroscience Research Overview

To build on MMA’s commitment to science and truth, we studied the cognitive process of advertising in a mobile environment. Read the executive summary to learn more about the research and its findings, as well as the need for a First Second Strategy.

Released: 
March, 2019
Education Section: 
Creative Effectiveness, Research
Members Only
Consumer Engagement
Creative Effectiveness
Social Media

Members Only: First Second Strategy Report 2019

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Released: 
March, 2019
Education Section: 
Creative Effectiveness, Educational Documents, Research
Region: 
APAC, India, Global
Members Only
Attention and Cognitive Process in Mobile
Consumer Engagement
Creative Effectiveness
Social Media

Members Only: Attention and Cognitive Process in Mobile

Log in with your MMA membership to gain full access to this material.

Interested in becoming an MMA member? Click here.

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Released: 
March, 2019
Education Section: 
Research

ArabyAds and L’Oréal Middle East Announce Strategic Partnership to accelerate Influencer Marketing

Dubai, August 12, 2024 – ArabyAds group and L’Oréal Middle East have forged a strategic partnership aimed at introducing a new influencer marketing platform designed to enhance brand engagement and visibility across digital channels. This collaboration leverages ArabyAds’ expertise in digital marketing and L’Oréal’s leadership in beauty to innovate influencer advocacy strategies in the MENA region.

Member Mention: 
ArabyAds
News Type: 
Member Press Release

Breakthroughs in Audience Strategy: Debunking the Short and Long-Term Myth of Marketing

Wednesday, September 25, 2024 - 12:00pm to 1:00pm EDT

Consumer Engagement
Customer Lifecycle

The decades-long struggle between pursuing long-term growth and achieving short-term sales is rooted in a myth. What if “going broad for the brand and targeted for performance" is wrong? Join this webinar to see how we’re challenging marketers to adopt a new audience strategy focused on the Movable Middles, how it compares to other audience targeting approaches, and how it can help drive repeatable success.

Region: 
Global
Speakers: 
Christine Merlotti
Assistant Manager, Addressable Media
GM
Diego Vaccarezza
VP Enterprise Media
CVS Health
Robert Spratlen
SVP Marketing Acquisition and Campaign Services
Paramount
Joel Rubinson
MMA MTA Expert & President
Rubinson Partners, Inc.
Moderator: 
Vassilis Bakopoulos
SVP – Head of Industry Research
MMA
Marc Vermut
VP, The Knowledge Lab
TransUnion
Webinar Sponsor:
Watch the Webinar:

Emirates NBD, Digitas ME and ArabyAds partner to leverage Connected TV Advertising for the launch of the ENBD X App

[Dubai, UAE, 3rd July, 2024] Emirates NBD, a leading banking group in the MENAT (Middle East, North Africa, and Türkiye) region, has partnered with Digitas ME and ArabyAds to leverage connected TV advertising platforms and strengthen awareness for their upgraded mobile banking application, ENBD X. This advertising partnership creates a new milestone, marking the first-ever use of OEM led CTV advertising by a banking institution in the MENA region.

Member Mention: 
ArabyAds
News Type: 
Member Press Release
Attribution
Consumer Engagement
Customer Lifecycle
MTA

Debunking the Short and Long-Term Myth of Marketing

The decades-long struggle between pursuing long-term growth and achieving short-term sales is rooted in a myth. Going broad for the brand and targeted for performance is wrong. We’re challenging marketers to adopt a new audience strategy focused on the Movable Middles that optimally meets both short-term and long-term goals. Here’s how.
Released: 
June, 2024
Education Section: 
Educational Documents, Guidelines, Perspectives
Region: 
Global
Consumer Engagement
Content Marketing
Creative Effectiveness

Beyond the Awards: SMARTIES Unplugged 2024 Winning Campaigns Booklet

"Beyond the Awards" offers an exclusive glimpse into the stories behind the 2023 SMARTIES Awards winners. This booklet features detailed campaign objectives, strategies that worked, business impacts, and behind-the-scenes success stories. It also includes guidance for future participants, making it a valuable resource for anyone looking to understand what it takes to win a SMARTIES Award. This comprehensive guide showcases the best practices and insights from award-winning campaigns.

Released: 
June, 2024
Education Section: 
Benchmark Studies, Best Practices, Educational Documents, Guidelines
Region: 
APAC, Indonesia, Global
AI
Brand Safety
Consumer Engagement
Content Marketing
Creator Economy
Marketing Growth

MMA Indonesia Brand Safety & MarTech Report 2024

Present you the release of awaited Annual Report: Brand Safety and Martech 2024. 

This report unfolds how AI revolution, brand building, campaign, attention, the emerging influencers marketing to evolving user experiences are essential towards nowadays challenges.

Released: 
June, 2024
Education Section: 
Research, Trends Reports
Region: 
APAC, Indonesia, Global