Sreeraman Thiagarajan is CEO of Agrahyah Technologies and Adjunct Professor of Digital Transformation at IIM Trichy
I was a bit taken aback when I recently heard a bank's CDO use the term "traditional AI." He was simply distinguishing it from Gen AI and LLMs. Fair enough, but with the rise of Gen AI, marketers are buzzing about how it's reinventing copy and content. However, that’s like using a nuclear reactor just to charge your phone!
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The Diwali festive season is an occasion for celebration and discretionary spending for the Indian consumer. One-third of annual business of most categories relies on the season. But brands often find themselves in a dilemma on whether to totally dial down on branding investments and focus solely on performance marketing. This webinar will introduce the concept of 'hard working' strategies, which basically aim at full-funnel audience engagement with a balance between branding and performance levers.
