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India

From A Blink to A Heartbeat

MMA's First Second Strategy Checklist and Facebook's Thumbstopper Creative Best Practices are what you need to win with short video ads.

Released: 
September, 2019
Region: 
Keywords: 
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Released: 
March, 2019
Region: 

Shopalyst

Sreeraman Thiagarajan is CEO of Agrahyah Technologies and Adjunct Professor of Digital Transformation at IIM Trichy

I was a bit taken aback when I recently heard a bank's CDO use the term "traditional AI." He was simply distinguishing it from Gen AI and LLMs. Fair enough, but with the rise of Gen AI, marketers are buzzing about how it's reinventing copy and content. However, that’s like using a nuclear reactor just to charge your phone!

Alok Pandey — VP Sales & Marketing, Xapads Media

Vijay Iyer, Director, Amazon Ads India

Authored By: Flipkart IRIS

Are you ready to revolutionize your marketing strategies? Meet Flipkart IRIS, the ultimate insight platform which enables brands to stay ahead in the dynamic world of e-commerce. It is available to all brands doing business on Flipkart and provides a complete funnel view of their marketing efforts. The best part, it is all on self-serve and completely free of cost.  Let’s explore how Flipkart IRIS’s powerful insights can propel your brand to new heights.

Snap India

Bobble.ai

Friday, August 23, 2024 - 12:00pm to 1:00pm IST

The Diwali festive season is an occasion for celebration and discretionary spending for the Indian consumer. One-third of annual business of most categories relies on the season. But brands often find themselves in a dilemma on whether to totally dial down on branding investments and focus solely on performance marketing. This webinar will introduce the concept of 'hard working' strategies, which basically aim at full-funnel audience engagement with a balance between branding and performance levers.

Region: 
Speakers: 
Director
Amazon Ads India
Marketing Head - Consumer PC & Peripherals, India
HP India
Chief Marketing and Customer Experience Officer
Orient Electric
Founder, CEO
HiveMinds
Webinar Partner:
Watch the Webinar: