MMA's First Second Strategy Checklist and Facebook's Thumbstopper Creative Best Practices are what you need to win with short video ads.

To help marketers and agencies develop the right short video creative for mobile, MMA has partnered with Facebook to create a unique playbook for creativity on mobile. The recommendations are supported by MMA Cognition study and Facebook's understanding of successful short videos. Facebook's understanding is built on the back of meta studies of thousands of campaigns and fine tuned by Creative Directors who have used them. The playbook is useful for both marketers and creative agencies and is designed to help you create a Thumbstopper or evaluate one.