Best Practices | MMA
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Covid-19 has created unprecedented disruption in every aspect of life including marketing and advertising. According to a recent study 70% of buyers have already adjusted or paused their planned ad spend, while 16% is still determining what actions to take. In this document we summarize some of the Industry’s best thinking in terms of advertising in times of crisis and we try to answer the key questions that block efficient marketing decision-making right now.

Release Date: 
June, 2020
From A Blink to A Heartbeat

MMA's First Second Strategy Checklist and Facebook's Thumbstopper Creative Best Practices are what you need to win with short video ads.

Release Date: 
September, 2019
Topics: 

How to Build Up A Closer Relationship Between New Products and Consumers: 4 Essential Approaches in Go-To-Market Plans

Release Date: 
December, 2018
Release Date: 
December, 2018