CX / Customer Experience | MMA Global

CX / Customer Experience

Featuring input from industry trailblazers, this is the most awaited and anticipated report to help marketing professionals strengthen their strategy to drive business growth in 2024. It covers topics such as Artificial Intelligence (AI), Retail Media and the latest MarTech trends. The research in the report is backed by solid data and analyzed by experts to provide a comprehensive overview of the challenges and opportunities that lie ahead.

November, 2023

Vibes, a 25-year-old marketing tech company founded in Chicago that was an early leader in using mobile messaging to reach and engage customers on behalf of major global brands, is now expanding its signature web-based campaign planning tool, the Vibes Platform, with artificial intelligence (AI) models trained on its vast trove of data.

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The MMA Global Indonesia Brand Safety & MarTech 2023 Report delves into different viewpoints, insights, and effective approaches regarding brand safety strategies and the implementation of marketing technology. This comprehensive report will serve as an invaluable resource for industry professionals by providing them with a wealth of insights, trends and data to stay ahead of the curve.

July, 2023
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After a successful pilot of SMS and Mobile Wallet in 162 participating KBP-owned Kentucky Fried Chicken restaurants, KBP Brands is now rolling it out in all stores.

Wednesday, August 16, 2023 - 11:00am to 12:00pm EDT

MMA's first-ever Customer Experience benchmark study will not only introduce a quantified framework for CX, but will showcase best practices from CX leaders who have focused on aligning CX to their overall business strategy.
Founder & CEO, JourneySpark Consulting
CX Subject Matter Expert, MMA Global
SVP – Head of Industry Research
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Consumer experience is changing rapidly and expectations are evolving, with consumers now expecting a personalized experience across every brand and channel. To adapt to this environment, organizations need to focus on acquiring consumer data and developing a robust and privacy-respecting data strategy. The power of consumer data has given rise to a multibillion-dollar industry that touches all organizations in the world.

March, 2023
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