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AI

AI

Wednesday, March 19, 2025 - 1:00pm to 1:45pm EDT

AI and privacy regulations are evolving rapidly, presenting both challenges and opportunities for marketers. From the EU’s transformative AI Act to clashes in the U.S. between federal deregulatory efforts and state-level consumer protections, the legal landscape is changing daily. In this webinar, Alec Foster will provide a comprehensive overview of these developments, translating complex regulations into actionable strategies for modern marketing teams.

Region: 
Speakers: 
Chief Prompt Engineer & Responsible AI Lead, MMA Global, MSt AI Ethics,
University of Cambridge
Watch the Webinar:
Members Only

Friday, May 16, 2025 - 12:00pm to 1:00pm EDT

  • Hands on with agents
  • Workshop on evaluating AI risk (and responsible use)
Region: 
Speakers: 
Chief AI Officer, Claritas
SME, MMA Global
Co-author, The AI Conundrum
Members Only

Thursday, May 15, 2025 - 12:00pm to 1:00pm EDT

Hands on with computer vision
Region: 
Speakers: 
Chief AI Officer, Claritas
SME, MMA Global
Co-author, The AI Conundrum
Members Only

Wednesday, May 14, 2025 - 12:00pm to 1:00pm EDT

Hands on exercises with a chatbot (bargainer.ai)
Region: 
Speakers: 
Chief AI Officer, Claritas
SME, MMA Global
Co-author, The AI Conundrum
Members Only

Tuesday, May 13, 2025 - 12:00pm to 1:00pm EDT

Hands on exercise: Image generation and unlocking LLMs weaknesses
Region: 
Speakers: 
Chief AI Officer, Claritas
SME, MMA Global
Co-author, The AI Conundrum
Members Only

Monday, May 12, 2025 - 12:00pm to 1:00pm EDT

Self-Assessment (How much do you know AI?) and LLM summarization prompts
Region: 
Speakers: 
Chief AI Officer, Claritas
SME, MMA Global
Co-author, The AI Conundrum

Thursday, December 12, 2024 - 1:00pm to 2:00pm EST

As marketing enters a transformative phase with AI agents advancing from copilots to autonomous teams, join MMA Global’s Responsible AI Innovation Lab for an executive-level exploration of this pivotal shift. While vendors promise full autonomy, less than 1% of enterprises are successfully deploying AI agents today. This webinar cuts through the hype to provide practical guidance on responsible implementation.

Alec Foster, RAIL’s lead and MMA’s Responsible AI Lead, will decode:

Understanding the Current State

Region: 
Speakers: 
Chief Prompt Engineer & Responsible AI Lead, MMA Global, MSt AI Ethics,
University of Cambridge
Watch the Webinar:

In today’s rapidly evolving marketing landscape, staying ahead requires collaboration and insights from industry leaders. That’s why ShopBack and the Modern Marketing Association (MMA) have joined forces to bring you this groundbreaking report.

Packed with data-driven strategies and real-world applications, this report explores cutting-edge trends and actionable tactics to help you navigate the future of marketing with confidence.

Released: 
June, 2024
File Size: 
8.06MB
Region: 

Thursday, February 20, 2025 - 10:00am to 12:00pm UTC

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Overview:

Leverage AI to streamline persona mapping, content planning, and strategic workflows, enabling faster, data-driven marketing decisions for maximum impact. Ideal for marketers aiming to enhance efficiency and engagement.

Date: February 20th

Region: