Journey to Aurora, a land run by robots and AI, where harmony between technology and humanity thrives, and artificial intelligence powers marketing innovation, elevating human creativity rather than replacing it.
As generative AI increasingly transforms marketing practices, organizations need robust governance frameworks to harness its potential responsibly. The Generative AI Governance Framework for Marketing provides organizations with a comprehensive roadmap for harnessing the power of generative AI while safeguarding consumer interests and ensuring legal compliance.
The Marketing AI Implementation Checklist is a comprehensive guide for responsibly integrating AI into marketing strategies. It covers 13 key areas, from leadership vision to continuous improvement, providing actionable steps for each stage of AI adoption.
The checklist emphasizes ethical considerations, legal compliance, and risk mitigation. It guides organizations in aligning AI initiatives with business goals, ensuring responsible data use, and fostering a culture of continuous learning.
The Marketing AI Risk Evaluation Framework guides businesses in assessing and managing risks associated with AI in marketing. It addresses key risk categories, including privacy, accuracy, ethical, and compliance risks, providing marketers with tools to navigate the complex landscape of AI implementation.
The framework employs MMA’s LIME risk rating criteria, quantifying risks and mitigation effort based on three factors:
The "State of AI in Marketing 2024" report from MMA Global APAC, in collaboration with Punctuate.Inc provides an in-depth analysis of how businesses across the Asia-Pacific (APAC) region are embracing and adapting AI in their marketing strategies. Drawing from extensive survey data, this report explores the current state of AI adoption, the challenges faced by companies, and the innovative applications driving success.
Welcome to the "State of AI in Marketing in Vietnam" report, a comprehensive look at how Artificial Intelligence (AI) is transforming marketing in one of Southeast Asia’s most dynamic markets. Produced by MMA Global and Decision Lab, this report explores current practices, challenges, and future opportunities in AI marketing adoption in Vietnam.
Present you the release of awaited Annual Report: Brand Safety and Martech 2024.
This report unfolds how AI revolution, brand building, campaign, attention, the emerging influencers marketing to evolving user experiences are essential towards nowadays challenges.
