Welcome to the State of AI in Marketing in Germany report, an in-depth exploration of how artificial intelligence (AI) is reshaping the marketing landscape in one of Europe’s leading economies. In partnership with Kantar, this report analyses current trends, challenges, and opportunities surrounding AI adoption in marketing across Germany.

As businesses navigate today’s rapidly evolving digital environment, AI has become essential for staying competitive and driving innovation. Germany’s technological foundation provides a strong platform for the implementation of AI-driven marketing strategies. Our findings highlight AI’s pivotal role in improving customer experiences, personalising campaigns, and boosting operational efficiency.

This report offers strategic insights and actionable recommendations to help organisations maximise their AI potential. By addressing key trends and challenges, we aim to equip marketers with the tools needed to fully embrace AI, ensuring long-term success in a fast-changing digital world. Explore with us the transformative power of AI in Germany’s marketing sector, and imagine a future where AI fuels more personalised, efficient, and impactful marketing.