Welcome to the "State of AI in Marketing in Vietnam" report, a comprehensive look at how Artificial Intelligence (AI) is transforming marketing in one of Southeast Asia’s most dynamic markets. Produced by MMA Global and Decision Lab, this report explores current practices, challenges, and future opportunities in AI marketing adoption in Vietnam.

In today’s fast-paced digital era, AI integration is essential for business growth and competitiveness. Vietnam’s technological readiness positions it well for AI-driven marketing strategies. Our research underscores AI's crucial role in enhancing customer insights, personalizing marketing, and driving growth.

This report provides strategic guidance, offering insights and recommendations to help businesses effectively integrate AI. By addressing key trends and challenges, we aim to equip marketers with the knowledge to leverage AI fully, ensuring their success in a continually evolving digital landscape. Join us in exploring the transformative impact of AI on Vietnam's marketing sector, and envision a future where AI leads to more efficient, personalized, and impactful marketing.