The global pandemic has set off a chain reaction of shocks – from digital surge to brand loyalty shocks. Retail leaders navigating this time of exceptional uncertainly need steady focus to manage current challenges. In the future operating models and capabilities, that allow agility and efficiency to quickly capture pockets of growth, will be more relevant to retailers than ever before.
This report highlights how consumer are growing appetite for tech-forward experience are reshaping retail and why safety and convenience will continue to be critical.
Covid-19 has created unprecedented disruption in every aspect of life including marketing and advertising. According to a recent study 70% of buyers have already adjusted or paused their planned ad spend, while 16% is still determining what actions to take. In this document we summarize some of the Industry’s best thinking in terms of advertising in times of crisis and we try to answer the key questions that block efficient marketing decision-making right now.
Reach tells you your ad was delivered. It doesn't tell you it was remembered.
BEYOND REACH is an industry paper, from MMA India and Publicis Media, which gives Indian marketers a practical way to plan for attention, memory and mental availability, not just impressions.
Data, Insights, Outlook 2026 is a quarterly thematic series edition from Marketing + Media Alliance Indonesia that captures the signals shaping marketing & advertising across the year. Each edition draws from Member Insights contributed by MMA Indonesia members and turns those perspectives into a curated view of the forces influencing business, brands, consumers and growth - as highlights.
A market-sizing and benchmarking report from the MMA South Africa Retail Media Task Force and the Data + CX Think Tank (DATT), mapping South Africa's retail media market against global standards. It sizes the opportunity (SA retail media estimated at R9–12bn for 2025/26, growing at roughly 12% CAGR to 2030), benchmarks SA's ad spend share against the US and UK, and sets out the five growth drivers and six structural barriers shaping the market. Built with strategic partners MTN Ads, Rainmaker Media and Standard Bank.
A practitioner's glossary from the MMA South Africa Retail Media Task Force, defining the terms, metrics and formulas driving retail media today, from ad inventory and attribution windows to CPA, CPC and closed-loop measurement. Built for brands, retailers, agencies, media owners and technology partners, it establishes a shared vocabulary for planning, buying and measuring retail media in South Africa.
Half the planet already plays games. Most brands still show up for kickoff and miss the basket three days earlier.
The Modern Gaming Marketing Playbook rebuilds gaming strategy around six moves: Map the occasion window, mine first-party data for real segments, design experiences players choose to join, scale creative with AI, forge ecosystem alliances, and measure the whole circle, not just the funnel. Six MMA Academy webinars, one framework, built to run.
