Social Media | MMA Global

Social Media

From A Blink to A Heartbeat

MMA's First Second Strategy Checklist and Facebook's Thumbstopper Creative Best Practices are what you need to win with short video ads.

Released: 
September, 2019
Region: 
Keywords: 

To build on MMA’s commitment to science and truth, we studied the cognitive process of advertising in a mobile environment. Read the executive summary to learn more about the research and its findings, as well as the need for a First Second Strategy.

Released: 
March, 2019
Education Section: 
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Released: 
March, 2019
Region: 
Members Only
Attention and Cognitive Process in Mobile

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Released: 
March, 2019
Education Section: 
 NEW

In the previous article, we explored the new Age of Shoppertainment and how consumer shopping behaviour is rapidly evolving in the Asia Pacific region. Brands can no longer just rely on discounts and promotions to drive sales - they need to create engaging, entertaining content that educates consumers and helps them make more intuitive purchase decisions.

Released: 
May, 2024
Region: 
The future of consumer commerce in APAC

Explore how consumer expectations and preferences are evolving and how brands can be part of the future of consumer and commerce.

Shoppertainment Is Revolutionising Commerce in APAC - Are You Ready?

For years, we've witnessed that content and entertainment have increasingly driven purchase decisions. Although discounts and promotions continue to be one of the most prominent purchase triggers, and are widely deployed across many brands, relying solely on these tactics may not help a brand differentiate itself effectively from competitors.

Released: 
May, 2024
Region: 
Member Company: 

As the dawn of a New Year unfolds, founders and entrepreneurs find themselves at the precipice of innovation and evolution. The landscape of marketing is ever shifting, evolving, demanding a keen eye for emerging trends and a proactive approach to stay ahead of the curve.

In the realm of performance and content marketing, the winds of change are blowing strong, and as the founder of a dynamic enterprise, it is imperative to not only ride these winds but also harness their power for unprecedented success.

AnyMind Group, an end-to-end commerce enablement company, has today announced that its influencer marketing platform, AnyTag, is now connected to Shopee and Lazada’s respective affiliate programs, enhancing AnyTag’s capabilities to run performance, conversion and now performance-based influencer marketing campaigns.

Submitter's Company: 
AnyMind Group

MMA Vietnam partnership with Decision Lab to present "The Connect Consumer Q4/2022." The Connected Consumer is a quarterly study conducted by Decision Lab starting in 2019. The study focuses on consumers’ online habits, including social media usage, entertainment (music, movies, online videos), as well as online shopping. Data in this report is collected using Decision Lab’s online panel.

Released: 
February, 2023
File Size: 
7.93Mb
Education Section: 
Region: 

Wednesday, January 4, 2023 - 10:00am to 11:00am +07

Region: 
Speakers: 
e-Commerce Lead for Vietnam and Cambodia
The Coca-cola Company
Head of Marketing
McDonald's Vietnam
Country Commercial Head
Grab Vietnam
Moderator: 
Country Director Vietnam, Myanmar and Cambodia & Board Member Vietnam
MMA Global - APAC