AI is transforming marketing, but responsible implementation is crucial for your brand’s reputation and your customers’ trust. This webinar, presented by the newly launched Responsible AI Innovation Lab (RAIL) at MMA Global, gives you the actionable strategies you need to leverage AI ethically and effectively.

Join Alec Foster, RAIL’s lead and MMA’s Responsible AI Subject Matter Expert, to:

• Understand the Stakes: Explore why ethical AI is critical for marketers today, including rising concerns around bias, privacy, and transparency, and increasing legal/regulatory pressure.
• Build Trust Through Action: Learn how to address bias in AI, prioritize data privacy, and ensure transparent AI-driven decisions. Discover how responsible AI can become a competitive advantage.
• Get Practical Guidance: Deep dive into MMA’s new resources, including frameworks for AI risk management, generative AI governance, and practical AI implementation.
• Join the RAIL Community: Learn how RAIL can support your responsible AI journey and how you can contribute to this critical industry initiative.

All webinar registrants will receive copies of RAIL’s three foundational resources:

• the AI Risk Management Framework
• the Generative AI Governance Framework
• the Marketing AI Implementation Guide

This webinar is essential for CMOs, marketing VPs/Directors, legal teams, AI practitioners, and all business professionals seeking to harness AI’s power responsibly.