Ben Eddy leads marketing analytics at Ally Bank. The team formed 18 months ago and has been busily insourcing all data and measurement capability since inception. Focus areas to-date include a from-scratch digital data warehouse build, redesign of media taxonomy, updating MTA, and developing MMM.
Prior to Ben’s current role at Ally, he led product analytics for Ally’s Deposits business and Invest business. He also has experience in targeted marketing during stints at Bank of America and Wachovia Bank. Ben graduated from Clemson University and currently resides in Charlotte, NC, where he enjoys college football, barbecue, and classic cars.