MMA IMPACT Virtual: Building Capabilities for the Modern Marketer

The circumstances of 2020 accelerated digital innovation and adoption by several years, raising the bar on what consumers now see as essential digital capabilities. There is also no doubt that the imposed isolation changed consumer behaviors and media consumption forcing brands to rethink how they should engage and serve this new homebound consumer.

2021 will bring additional changes to the marketing ecosystem. Marketers must prepare for the impact IDFA changes and a cookie-less future will have on their ability to create deeper consumer interactions, while still respecting their privacy.

Attendees at MMA IMPACT Virtual will learn key lessons from the past year with a focus on the new rules of engagement for succeeding in a post-covid world. This year’s program will feature case studies from agile brands that pivoted to build better omnichannel experiences, examine the long-term impact of the crisis on consumer behavior and media, and learn how brands are navigating the intersection of marketing and social activism.

Expand your skills and register your team to #ShapeTheFuture of marketing in your organization.