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With consumer journeys becoming more complex and non-linear, the role of digital is becoming more prominent across the journey. As a result, this festive season will require marketers to rethink their media strategies to succeed.

MMA has partnered with GroupM and Amazon Ads to co-author an industry whitepaper for offering a collective view on how the industry should approach the festive season this year and recommendations on winning in the upcoming festive season.

Release Date: 
September, 2022
Education Section: 

The report highlights conversations around responsible utilization of consumer data becoming the need of the hour. The report unravels the new age customer’s need for personalisation without compromising their need for privacy. Marketers need to put more effort into educating consumers about data usage and tracking. They need to find ways to ensure privacy is not a hindrance to providing better products and services to the consumers. Rather, how a privacy-first approach to data can facilitate consumer trust in the brand.

Release Date: 
August, 2022
Education Section: 
Despite Identity Concerns, MMA Global Research Finds Nearly 50 Percent of Marketers Believe Multi-Touch Attribution is Still the Future of Marketing Measurement. Data regulations and lack of executive buy-in remain hurdles for the adoption of MTA.
Release Date: 
July, 2022
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1.2 MB
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Release Date: 
June, 2021
File Size: 
1.3 MB

The Modern Marketers Guide to Leveraging Data & MarTech is an insight-packed, action-oriented playbook - An initiative by the MMA India AMMP community represented by the MarTech & Data council.

This second edition focuses on why Data and MarTech need to be looked at from the same lens to ensure that together they create great business impact.

Key takeaways:

Release Date: 
May, 2022
Education Section: 

MMA India, a part of MMA Global, which is the world’s leading not-for-profit marketing trade body, along with GroupM unveiled its Annual Report - Modern Marketing Reckoner 2022: Building Winning Marketing Organisations. The report is a ready reckoner to enable marketers to build winning marketing organisations. It is inspired by the MMA Global report which finds that the differential in sales growth performance for firms with low and high marketing capability fit is 3X or three times.

Release Date: 
May, 2022
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The term "social commerce" refers to the "purchasing and selling that occurs on social media and other networking sites." Social commerce offers the particular advantage of engaging customers and enabling them to buy things inside their comfortable social media environment. According to Accenture, global social commerce is predicted to increase three times faster than conventional commerce, from $492 billion in 2021 to $1.2 trillion in 2022. Social commerce is one of the main e-commerce channels in Vietnam, owing to the population's high Internet and social media usage rates.

Release Date: 
April, 2022

New insights from a survey by the MMA, in partnership with the BCG, reveal that marketers are struggling to adapt to the shifting identity, privacy and regulatory landscape.

Among the key findings in The Year of Change In Digital Marketing report include:

Uncertainty Abounds:

  • 50% of marketers believe their CMO does not fully understand implications of changing privacy regulations and only 12% of marketers feel fully prepared for upcoming changes.

The Cookie Effect:

Release Date: 
April, 2022

As part of the MMA’s Great Marketing Growth Debate, this research was launched to understand marketers’ application of the leading marketing growth frameworks presented as part of the series. Through this study, we aimed to explore two important questions:

  1. What is the level of marketing alignment when it comes to driving growth?
  2. How do companies approach marketing growth? 

Key Findings Include:

What is the level of marketing alignment when it comes to driving growth?

Release Date: 
April, 2022
Education Section: 
Changing the narrative on bias in advertising

This year, over 4.6 billion people will use the internet to find information, interact with friends and loved ones, read news and be entertained1. Those online experiences and the infrastructure that supports them, specifically digital advertising, are increasingly dependent on artificial intelligence (AI) and machine learning (ML). These advanced technologies help increase efficiency and accuracy, help users find and discover content, and provide relevant products and services.

Release Date: 
February, 2022
Education Section: 

Digital Marketing Communications Platform DPIP was established in January 2021 by the cooperation of four associations, namely Turkish Advertisers Association (RVD), Turkish Association of Advertising Agencies (RD), Interactive Advertising Bureau Turkey (IAB) and Mobile Media Research, Marketing and Advertising Association Turkey (MMA), that shape the marketing communication and advertising industry.

Release Date: 
December, 2021
File Size: 
2.66MB
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The theme of MMA 2021 is “Shape the Future of Modern Marketing” under the today context of technology evolving, consumer being more and more tech-savvy, yet socially conscious. Covid Pandemic has make the technology landscape, consumer behavior changes accelerating with much higher speed. The current situation has been forcing us to move faster on organization restructure, business operation reinventing. The technology and marketing technology specifically is the key enabler for organization to deliver this job to be done.

Release Date: 
December, 2021
File Size: 
2.66MB
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To set the stage we have an analysis by two analysts at EY who explore the key points in two frameworks.

One by Byron Sharp whose thinking resolves around how brands grow, and the other by Joel Rubinson, a proponent of outcomes-based marketing and the pivotal importance of targeting consumers in the movable middle.

Following this we jump right into panel of experts who offer their take on both frameworks, and actionable advice for you to follow.

Release Date: 
December, 2021
Education Section: 

What’s happened is the pandemic has been a major worldwide life change for everybody.

We’ve changed: we have new ways of working, we have new ways to live, we have to feed ourselves, we have to find new ways to enjoy ourselves.

So the entire world has been turned upside down.

And what has that done?

Release Date: 
December, 2021
Education Section: 

This is a literal transcription of the online events of MMA Germany - The Greate Debate Series 2021 and MMA Germany or MMA EMEA are not responsible for the opinions expressed in the content published by the contributors present in this publication respecting the freedom of expression that is in line with the values of MMA.

This is a non commercial publication.

Some images have been provided by the authors and others acquired in Adobe by the designer for editorial and non commercial purporses.

Release Date: 
December, 2021
Education Section: 

Use the Guide as a resource to help you create a brand safety and suitability strategy for your organization. If your organization already has a brand safety and suitability strategy, consult the Guide for insight to help you improve and augment it going forward. Use it to spark new ideas to help you remain informed and proactive, and continue to iteratively build on best practices in a changing landscape.

Release Date: 
December, 2021
Education Section: 
Release Date: 
November, 2021
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Brand safety is in a nascent stage in India with limited awareness and very few brand custodians taking it seriously. The present brand safety guidelines are not aligned with the changing business needs where digital takes the centre stage. Brands will need to revisit their guidelines with a digital first approach. With Brand infringement increasingly becoming a gateway to brand safety issues, it cannot be ignored.There is a definite need to formalise a structured and purpose driven knowledge repository around brand safety in India.

Release Date: 
October, 2021
Education Section: 
Release Date: 
December, 2021
Education Section: 

The Evolution of Gaming, Why modern marketers need to embrace gaming as a channel.

Technology is everywhere, and it's changing people's lives. We're exposed to technology from the moment we wake up to the last few minutes before we close our eyes.

The primary device for access to technology is the mobile phone. According to Statista,  in 2020, the smartphone adoption rate in APAC reached 28%, and is expected to grow to 83% by 2025.

Release Date: 
October, 2021
File Size: 
4.24MB
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The Modern Marketing Reckoner Report 2021 was developed to help businesses move forward and gain leverage in the online marketing industry. It will provide valuable insights on the latest modern marketing strategies, as well as comprehensive coverage on topics including how to plan for post-IDFA mobile marketing strategies, the role of the rising e-sport industry for marketers, cashless society, and the new era of programmatic mobile video advertising.

Release Date: 
October, 2021

Technology transformation has been enabled by Vietnamese’s highly adaptable digital consumers, who are becoming enthusiastic about these technologies. By the end of 2020, the number of internet users in areas outside metros hit 91% and for the first time ever surpassed TV in both penetration and time spend.

Release Date: 
October, 2021
File Size: 
4.24MB
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The MMA & WARC report summarises the Vietnam findings of our latest APAC modern marketing survey, which assesses how advertisers and agencies are using, and planning to use mobile as a part of their marketing strategy. It focuses on the critical areas which need to be taken into account by advertisers, including the importance of social, the impact of commerce on the use of mobile, the challenges being faced and the future of mobile technology.

Release Date: 
September, 2021
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As digital services become mainstream and consumer behaviors continue to evolve with this shift, brands must keep up to drive relevance and preference. To help brands navigate the modern marketing challenges, MMA in partnership with GroupM and Google present Ecosystem Report 2021: Modern Marketing, that brings together consumer behavior and digital strategies to help brands advance their digital marketing maturity, with case studies on various trends such as Artificial Intelligence, Machine Learning, Measurement, and Programmatic.

Release Date: 
September, 2021

The MMA & WARC report summarises the Indonesia findings of our latest APAC modern marketing survey, which assesses how advertisers and agencies are using, and planning to use mobile as a part of their marketing strategy. It focuses on the critical areas which need to be taken into account by advertisers, including the importance of social, the impact of commerce on the use of mobile, the challenges being faced and the future of mobile technology.

Release Date: 
September, 2021
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The Modern Marketers Guide to MarTech Maturity is an initiative by the MMA India AMMP community represented by the MarTech council.

It's the only industry Playbook to showcase MarTech maturity across different organizations and sectors with complete guidance on choosing and utilizing MarTech stacks effectively.

What makes this MarTech Playbook unique:

Release Date: 
September, 2021

Over the time that WARC has carried out this survey with the MMA, the role of mobile in the arsenal of marketers has grown significantly. Today, more than two in three marketers are incorporating a mobile-first approach in their marketing. As smartphone technology becomes more and more sophisticated, marketing professionals have needed to increase both investment and focus on improving digital and mobile competences.

Release Date: 
September, 2021
Education Section: 

After a year when marketing budgets have been significantly impacted by the global pandemic, mobile has proved to be one of the most resilient media.

In APAC, leaders in mobile adoption, are incorporating a mobile-first approach driven by increased opportunities to reach consumers by social and m-commerce, driving up digital advertising budgets in the region to $120bn this year, of which mobile is set to be worth $62bn, per WARC Data.

Release Date: 
September, 2021
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Consumer journeys are becoming more complex and non-linear, and the role of digital is becoming more prominent across the journey. As a result, this festive season will require marketers to rethink their media strategies in order to be successful. 

MMA India has co-authored an exclusive playbook with GroupM and Amazon Advertising on “Decoding Consumer behaviour for Winning the 2021 Festive season”.

Release Date: 
September, 2021
Education Section: 

A closer look at Vietnam's mobile market

App usage habits and trends saw a drastic change during 2020 as people all around the world turned towards mobile for entertainment, daily tasks and necessity during lockdowns. Within the APAC region, it wasn’t just the number of sessions and installs that increased drastically - the time users spent in-app, the number of sessions they had per day, and the length of the average session also grew. 

Release Date: 
September, 2021
File Size: 
2.47MB
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This is a first of its kind industry report/playbook that deep dives into how consumer behaviour is changing across the eCommerce value chain, the report throws light on the critical aspects as below in greater detail:

  1. Market landscape
  2. Pre-purchase Trends & Insights
  3. Channel Choice
  4. Consumer Purchase Patterns
  5. Rise of Vernacular, Voice & Video

Expected Learnings

Release Date: 
September, 2021

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This implementation playbook contains step-by-step instructions for marketers to implement Outcome-Based Marketing v2.0 (OBM2) at their organization. This playbook is exclusive to MMA Members. Please reach out to [email protected] to learn more about membership.

Release Date: 
August, 2021

MMA and Culture Group are proud to share The Metaverse is the Medium, our whitepaper detailing the future of consumer engagement in the virtual realm. Read on to understand the background of the Metaverse, the Metaverse marketing ecosystem, which brands are winning, who the key players are, and how you can get involved.

The future of consumer engagement is unfolding right before us through extended and synthetic reality. What more are you waiting for?

Release Date: 
August, 2021

A closer look at India's mobile market

App usage habits and trends saw a drastic change during 2020 as people all around the world turned towards mobile for entertainment, daily tasks and necessity during lockdowns. Within the APAC region, it wasn’t just the number of sessions and installs that increased drastically - the time users spent in-app, the number of sessions they had per day, and the length of the average session also grew.

Release Date: 
August, 2021
Education Section: 

Data is focal to business hence it's key for marketers to understand the evolving data landscape, winning data strategies to drive better business outcomes and customer experiences.

MMA has collaborated with EY in a study which has inputs from over 150 marketers across India, to create an industry-first valuable go-to resource to reveal how marketers use consumer data, measure ROI, ensure governance and build data capabilities.

Release Date: 
August, 2021
Education Section: 
Release Date: 
July, 2021
Education Section: 

Over the time that WARC has carried out this survey with the MMA, the role of mobile in the arsenal of marketers has grown significantly. As smartphone technology becomes more and more sophisticated, the line between the mobile medium and the rest of the online media mix is increasingly blurred. This blurring means the distinction between mobile and the rest of digital is hard to make, leading to fewer respondents this year labelling their strategy as ‘mobile-first’ and only 22% having a separate mobile marketing budget. 

Release Date: 
June, 2021
Education Section: 
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Over-the-top (OTT) advertising is more popular than ever before. With new streaming services appearing regularly, advertising opportunities have grown considerably. This guide will help clarify what OTT advertising is and the different types of media buying methods.
Release Date: 
June, 2021
Education Section: 
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As more businesses continue to invest in MarTech solutions, and the Indonesian marketing landscape continues to evolve, it is crucial for marketers to identify trends and best practices that will help them accelerate business growth. 

In line with MMA’s mission to continuously enlighten, empower and enable marketers to shape the future of modern marketing, we have developed the MMA Indonesia MarTech Report 2021. It includes valuable insights into Indonesia’s MarTech landscape, delving into topics such as advertising and promotion, content and experience, and commerce and sales.

Release Date: 
June, 2021
File Size: 
18.7MB
Despite Identity Concerns, MMA Global Research Finds Nearly 50 Percent of Marketers Believe Multi-Touch Attribution is Still the Future of Marketing Measurement. Data regulations and lack of executive buy-in remain hurdles for the adoption of MTA.
Release Date: 
May, 2021
Education Section: 

The Modern Marketers Guide to MarTech Maturity is an initiative by the MMA India AMMP community represented by the MarTech council.

It's the only industry Playbook to showcase MarTech maturity across different organizations and sectors with complete guidance on choosing and utilizing MarTech stacks effectively.

What makes this MarTech Playbook unique:

Release Date: 
May, 2021

In March 2021, the MMA conducted a study to gain insight into how marketers, agency executives and media sellers are approaching the upcoming changes in IDFA and how they are preparing for the future of the ecosystem.

Release Date: 
April, 2021
Education Section: 
Release Date: 
April, 2021
Education Section: 

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The MMA’s MTA Tactical Success Guide is a tool for marketers to determine their organization’s data readiness for employing Multi- Touch Attribution, discussing specific data linking strategies, the value of Unified User IDs and more. It also includes a workbook which allows marketers to examine how their own data might be used in MTA.

Release Date: 
April, 2021

MMA, in collaboration with Isobar; Powered by Slang Labs, launches the much-awaited - The Voice Playbook. The Playbook unpacks the potential impact of Voice capturing global and Indian media insights paving the way on how marketers can win with Voice. It will throw light on insights that will help you enhance your brand-customer journey. Unfolding:

Key Takeaways:

Release Date: 
April, 2021
Education Section: 

In June of 2020, Apple announced that with the introduction of iOS14, new privacy features would include consumer opt-in for permission to track.

Release Date: 
March, 2021
Education Section: 

To achieve better results, we must break the cycle of using the same tech in the same way.

Release Date: 
March, 2021
Education Section: 

A concise reference tool that visualizes all of the data needed, giving brands a clear picture of how datasets can interact and be integrated for successful MTA execution. It is intended to be a collaborative tool for marketers, agencies, DMPs and MTA providers to use to ensure nothing gets left out of the discussion.

Specifically, it shows:

  • How aggregate data can be tied back to unified user IDs
  • The components of linkable marketing
  • How first, second and third-party data flows into creating audience segments
Release Date: 
April, 2021
Education Section: 
Release Date: 
March, 2021
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The Next Era of Digital Marketing
Release Date: 
March, 2021
File Size: 
10.5 MB
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Demystify learn more about AI’s value to the marketing and media industry IBM Watson Advertising.
Release Date: 
March, 2021
File Size: 
23.6 MB
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We are delighted to share with you our much insightful information regarding the potential of mobile marketing to approach rural consumers via the Vietnam Rural Report by Cốc Cốc.

MMA, in collaboration with Cốc Cốc, has established a detailed report which aims to provide marketers with valuable figures of the potential of mobile marketing in Vietnam’s rural area in 2020, especially when the rise of digitalization has great contributions to various campaigns’ success.

Release Date: 
January, 2021
File Size: 
7.49MB
Release Date: 
January, 2021
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This session summarizes the six marketing growth frameworks presented as part of the series and provide strategic guidance around the pros, cons, and considerations of each.

Release Date: 
January, 2021
Education Section: 
Release Date: 
January, 2021
Education Section: 

MMA, in collaboration with Adtima, has established a detailed report which aims to provide marketers with valuable figures of mobile marketing in Vietnam during 2019-2020, especially when the rise of mobile trends has great contributions to various campaigns’ success.

The data and information in the report will be revealed in the webinar which includes 2 main sessions: the mobile marketing infrastructure and the mobile marketing trends 2019-2020.

Release Date: 
December, 2020
File Size: 
4.7 MB
Education Section: 

In this joint project between MMA Global and Neustar, we used return on ad spend (ROAS), a widely used measure of marketing success, to develop an innovative ‘v2.O’ framework—as this report’s title notes—to help brands target a new group of consumers: the ‘movable middles.’

Release Date: 
January, 2021
File Size: 
4.8

MMA & GroupM has released the much-awaited, Modern Marketing Reckoner –a detailed and conceptualized report keeping in mind the business and ecosystem situation in 2020.

With the various shifts that have happened in 2020, the report focuses on two major perspectives – the consumer lens and the marketer lens.

The consumer lens focuses on the theme “Nothing Is Certain” and it captures the uncertainty and the changes which happened in 2020 at various levels from a consumer’s point of view.

Release Date: 
December, 2020
Education Section: 

A report that takes us through how brands & consumers in Indonesia need to adapt seamlessly in this rapidly transforming digital environment.​

Highlights :

Release Date: 
December, 2020

The report shares the results of our exclusive survey amongst leading marketers in India on Marketing Technology adoption.

Marketing Technology adoption in India is in a growth phase and the report gives you current and rich insights into how diverse Indian companies are investing in it.

Key insights include:

  • Share of MarTech Budgets Used
  • MarTech Adoption & Usage
  • Future Marketing Technology Trends & more

 

Release Date: 
December, 2020
Education Section: 

MMA: Architecting the Future of Marketing while Relentlessly Delivering Growth Today!

The interaction between consumers and brands has been forever changed by the revolution that was kicked off by mobile – marketing is now closer, personal, powerful and pervasive. We have a once-in-an-era transformation in the relationship between marketers and their customers.

This marketing and communications insurgency we have all experienced is about to further explode with the future of 5G, AI, and other emerging technologies.

Release Date: 
November, 2020
Education Section: 

The report includes topics on the impact of mobile in the advertising and marketing Industry, covering various data, valuable insights, several techniques, allocation of budgets, mobile effectiveness and trends & outlook in the industry. The report showcases how mobile has been resilient despite budget constraints during the pandemic & how we are important this space has become for brands and marketers.

Highlights:

Release Date: 
November, 2020

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Release Date: 
November, 2020

MMA India, in association with mFilterIt, has published the Ad Fraud Elimination Guidelines recommending best practices to combat the challenge through collaborative endeavours of advertisers, agencies and the publishers.

This approach recommends, for the first time ever, how advertisers, agencies and publishers can collaboratively work together, implementing best practices, to combat ad-fraud collectively and holistically. Only then a trust can be ensured throughout the value chain building an effective, RoI driven, and synergetic digital advertising ecosystem.

Release Date: 
November, 2020
Education Section: 
Release Date: 
November, 2020
Education Section: 
In October 2020, the MMA conducted a study to gain insight into how marketers are approaching the upcoming changes in IDFA and how they are preparing for the future of the ecosystem.
Release Date: 
November, 2020
File Size: 
852 KB

This whitepaper aims to explain the most important terminology, sources, and insights into which advertisers should be aware to manage successful mobile marketing campaigns. Created by the Mobile Data Quality Lab of MMA Germany the whitepaper dives into recent facts and figures around mobile usage; the role of digital identifiers on smartphones; an overview of types of data available; and specifics on location data. The whitepaper concludes with an eight-step checklist that equips marketers to put valuable advice into important practice.

Release Date: 
November, 2020
Release Date: 
October, 2020
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Release Date: 
October, 2020
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Mobile video ads are becoming more and more popular with 61% of German users already consuming videos on their smartphones. In the early days we saw spots, produced for TV also running on desktop or mobile phones. Thank goodness this isn’t the case anymore for most video ads, and many advertisers and agencies have understood to treat online and mobile channels differently. However, there are still many pitfalls and challenges for creators and brands when producing content for mobile devices. And we still see many videos which do not yet conform to the latest best practices.

Release Date: 
October, 2020
Education Section: 

The Mind the Gap Report shines a light on changes in the media landscape in Germany between 2012 and 2020, contrasting Gen Z, Millennials, Gen X and Baby-boomers’ media behaviour. It is a good starting point from which to inform advertisers where they should prioritise and focus their experiments and learning agendas; to ensurebrands are more consumer-centric, and to give them the best opportunity to find new customers and grow their business.

Release Date: 
October, 2020
The State of the Industry: 2020 Mobile Marketing in APAC

Mobile has consistently been an effective marketing channel in Asia Pacific (APAC) and is playing a pivotal role in shaping the future of modern marketing. The onset of COVID-19 has pushed it further into the spotlight as people turn to mobile applications for relevant healthcare information, entertainment and staying connected with loved ones. This has reaffirmed the importance of mobile marketing, which is further exemplified by a rising number of companies investing in mobile platforms to target their customers.

Release Date: 
October, 2020

The report includes insights on the impact of mobile in the industry, mobile marketing & its types and techniques, insights on mobile budgets & effectiveness in the industry. The report showcases how mobile has been resilient despite budget constraints during the pandemic & mobile video being a significant marketing activity for most.

Key Highlights:

Release Date: 
October, 2020
Education Section: 

The global pandemic has set off a chain reaction of shocks – from digital surge to brand loyalty shocks. Retail leaders navigating this time of exceptional uncertainly need steady focus to manage current challenges. In the future operating models and capabilities, that allow agility and efficiency to quickly capture pockets of growth, will be more relevant to retailers than ever before.

This report highlights how consumer are growing appetite for tech-forward experience are reshaping retail and why safety and convenience will continue to be critical.  

Release Date: 
September, 2020
Keywords: 
Release Date: 
July, 2020
Education Section: 

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Release Date: 
July, 2020
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Release Date: 
July, 2020
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Release Date: 
July, 2020
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July, 2020
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Release Date: 
June, 2020
File Size: 
332 KB
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Covid-19 has created unprecedented disruption in every aspect of life including marketing and advertising. According to a recent study 70% of buyers have already adjusted or paused their planned ad spend, while 16% is still determining what actions to take. In this document we summarize some of the Industry’s best thinking in terms of advertising in times of crisis and we try to answer the key questions that block efficient marketing decision-making right now.

Release Date: 
June, 2020
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Release Date: 
December, 2019
File Size: 
2.6 MB
A long-time client of a leading omnichannel demand-side platform (DSP) added new partners to their media mix, which resulted in a sudden performance downturn on the DSP’s existing campaigns. The client’s marketing manager consulted the DSP’s analysts and expressed concerns over traffic pattern anomalies, such as high click-to-install ratios and abnormal time-to-install outliers, amongst the new partners. The DSP suspected that the new partners were stealing conversions not only from their campaigns but also organic installs. This was in spite of the advertiser having their current mobile
Release Date: 
April, 2020
A major mobile app gaming company with hundreds of titles in the top charts became concerned after seeing abnormal performance in some of their campaigns. High click-throughrates and low user quality raised concerns about possible ad fraud that their own tools weren’t correctly detecting. They hoped to mitigate fraudulent tra!c to get cleaner data, which would allow them to strengthen their campaigns and improve return on ad spend (ROAS).
Release Date: 
April, 2020
A worldwide telecommunications and financial wire service company was concerned about performance anomalies in their mobile app acquisition campaigns. Certain key performance indicators (KPIs) seemed over inflated, and post-install engagement with important conversion events was less than desirable. For the marketing team, understanding their true return on ad spend (ROAS) was elusive and they were deeply concerned about ad fraud.
Release Date: 
April, 2020

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For the first time ever, CPG campaign data from three major US brands has been used to test the principle of recency, which proposes that digital advertisements are most effective right before a consumer is about to buy a product.

Joel Rubinson, MMA’s attribution SME & former Chief Research Officer at the Advertising Research Foundation, Nielsen Catalina Solutions, and Viant partnered to test this theory against three ad campaigns for three popular CPG brands.

Key Findings:

Release Date: 
March, 2020
Education Section: 

MMA India with GroupM, a media investment group, has released the much anticipated Mobile Marketing Ecosystem Report (MMER) 2020.

Release Date: 
February, 2020
Education Section: 
Release Date: 
December, 2019
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The Mobile Marketing Association (MMA) Indonesia, released the inaugural Indonesia Mobile Ecosystem Report 2019, following the successful launch of the Mobile Ecosystem Report published in Vietnam and India. 
 

Release Date: 
December, 2019
File Size: 
8.81MB
Education Section: 
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