One Additional Week to Submit Nominations for Mobile Marketing Industry’s Top Honors

What:
The Mobile Marketing Association (MMA) today announced a one-week deadline extension until August 27 to enter the sixth annual Global Mobile Marketing Awards, which recognize exceptional campaigns, companies and people leading innovation, demonstrating best practices and setting the standards of excellence within the mobile marketing ecosystem. The 2010 MMA Awards categories include:

• Best Use of Mobile Marketing
  • There are six categories for the Best Use of Mobile Marketing Award, which include:
    • Branding
    • Cross Media Integration
    • Direct Response
    • Product/Services Launch
    • Promotional
    • Relationship Building
• Innovation
• Social Impact
• Mobile Marketing Academic of the Year
• Outstanding Individual Achievement in Mobile Marketing
• Mobile Marketing Association Award for Overall Excellence

Winners will be selected by a judging panel of industry, association and media leaders.

When:
The final extended deadline to submit nominations is Friday, August 27, 2010.

How:
For details on guidelines, categories and the submission process, please visit www.mmaglobal.com/awards and view the FAQs page for more information.

Why:
The MMA’s annual industry awards honor the commitment and accomplishments of the world’s leading companies and individuals in the mobile marking industry.

 About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 700 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe (EUR), Latin America (LATAM), Middle East & Africa (MEA) and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com.

FOR MORE INFORMATION:

Valerie Christopherson
Global Results Comm. (GRC)
P: +1 949 608 0276
E: [email protected]