Agenda | MMA

Agenda

September 18, 2018 | SÃO PAULO BRAZIL

MMA Innovate LATAM 2018

Tuesday, September 18, 2018

9:00 AM – 9:45 AM

Credenciamento e café


9:45 AM – 9:55 AM

Abertura e boas vindas

9:55 AM – 10:00 AM

Smarties: celebração da inovação

10:00 AM – 10:20AM

A jornada de transformação digital da Pepsico

VP of Marketing Brasil
PepsiCo Foods Brasil

10:20 AM – 10:25 AM

Premiação Smarties

VP of Marketing Brasil
PepsiCo Foods Brasil

10:25 AM – 10:40AM

Case Vigor: Loucos por flocos

Gerente Geral Brasil
Adsmovil
Marketing Director
Vigor
In Partnership With:

10:40 AM – 10:55 AM

Brand Safety: as melhores práticas pela Unilever

Brazil Media & UL Brand Director
Unilever
In Partnership With:

10:55 AM – 11:00 AM

Premiação Smarties

Marketing Director - Brazil
Volvo

11:00AM – 11:30 AM

"Segurança e transparência: blockchain mudando as relações entre pessoas, empresas e governos"

Sales Vice President
PSafe
Blockchain & Digital Innovator
Uptake
In Partnership With:

11:30 AM – 11:35 AM

Premiação Smarties

 Head of media 
Publicis

11:35 AM – 11:50 AM

Privacidade e Marketing

In Partnership With:

11:50 AM – 11:55 AM

Premiação Smarties

Luxe Division General Manager
L’Oréal

11:55 AM – 12:10 AM

Case Uncle Ben's:Transparência de dados e novos modelos de atribuição

CGO Global & Gerente Geral Brasil
Logan
Head de Marketing
MARS FOOD

12:10 AM – 12:15 AM

Premiação Smarties

CEO
Fbiz

12:15 AM – 12:30 AM

AI aplicada à realidade das empresas

Diretor
Meio & Mensagem
Diretor de MKT
IBM

12:30 AM – 13:45 PM

Lunch/ Almoço


13:45 PM – 13:55 PM

Welcome back / Boas vindas

Vice Presidente de Operações Latam
MMA

13:55 PM – 14:00 PM

Premiação Smarties

VP of Marketing
Unilever

14:00 PM – 14:30 PM

Pesquisa MMA Mobile Report 2018

Business Development Director
GFK
In Partnership With:
In Partnership With:

14:30 PM – 14:35 PM

Premiação Smarties

Head of Marketing and Growth
99

14:35 PM – 14:50 PM

Case McDonald's: McBot

VP Marketing
Mc Donald’s

14:50 PM – 14:55 PM

Premiação Smarties

Brand Manager
Gol

14:55 PM – 15:10 PM

Mobile Music Insights

Head of Sales for LatAm
Spotify
In Partnership With:

15:10 PM – 15:15 PM

Premiação Smarties

CCO
Mirum

15:15 PM – 15:30 PM

Case Itaú: Itaú com Apple Pay e a transformação do mercado de pagamentos no Brasil

Head of Innovation and Marketing
Itaú Brasil

15:30 PM – 15:35 PM

Premiação Smarties

Head of Innovation and Marketing
Itaú Brasil

15:35 PM – 15:50 PM

Detector de Corrupção: o GP de Mobile no Festival Cannes Lions 2018 - Case Reclame Aqui

VP de Criação da Grey Brasil
Grey Brasil
Presidente
Reclame Aqui

15:50 PM – 15:55 PM

Premiação Smarties

Head of eCommerce - LatAm
Reckitt Benckiser

15:55 PM – 16:20 PM

Mulheres que transformam

Presidente Executiva
ABA
Vice President Corporate Affairs
Heineken
Latam & Brazil Consumer Engagement Centres Leader
Unilever
Diretora de Inteligência de Marketing, Mídia & Comunicação Integrada e Portfolio & Pipeline
Natura
VP de marketing
The Walt Disney Company Brasil
In Partnership With:

16:20 PM – 16:25 PM

Premiação Smarties

Presidente Executiva
ABA

16:25 PM – 16:40 PM

A revolução do mix de conexões na Johnson & Johnson

Head of Marketing and Growth
99
SVP, GM, Monetization Business Unit
Aquto by Mavenir
In Partnership With:

16:40 PM – 16:45 PM

Premiação Smarties

Global Brand and Marketing Executive Director
Motorola

16:45 PM – 17:00 PM

Case: Fanta Guaraná

Communication Manager
The Coca-Cola Company
Creative Strategist at Facebook & Instagram
Facebook
In Partnership With:

17:00 PM – 17:05 PM

Premiação Smarties

SVP Managing Director
RGA

17:05 PM – 17:25 PM

Case Study Globo Play: Mobile é a nova fronteira do streaming

In Partnership With:

Diretor Geral do Globoplay
Globo

17:25 PM – 17:30 PM

Premiação Smarties

VP of Marketing Brasil
PepsiCo Foods Brasil
Vice Presidente de Operações Latam
MMA

17:30 PM – 17:35 PM

Encerramento e sorteio estudo MDM

Vice Presidente de Operações Latam
MMA
CEO
Hands

17:35 PM – 19:30 PM

Coquetel

In Partnership With:
Agenda

Session topics from industry leaders on how mobile is building closer connections to consumers.

Speakers

Speakers and panelists include industry heavyweights from leading brands and technology enablers.

Venue

Relax and enjoy upscale accommodations.

Register

These events sell out fast. Secure your seat today.

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