AI is revolutionizing the way we work, making us more powerful, efficient, and effective. This presentation will explore the necessity of integrating human and machine intelligence, responsibly harnessing AI's possibilities and power, mitigating risks, and maximizing benefits. Embracing AI is crucial to tap into its full potential and ensure a successful journey in winning with AI.
AI is revolutionizing daily life by making smartphones smarter and more intuitive, offering personalized experiences and assistance tailored to individual needs. Samsung is at the forefront of this trend, integrating advanced AI into its Galaxy devices to enhance user interactions and convenience. As AI technology continues to evolve, Samsung is poised to further embed these capabilities into the Galaxy experience, pushing the boundaries of mobile technology and reinforcing its leadership in the AI-driven mobile business.
From personalized content creation to predictive analytics and automated campaign optimization, AI is reshaping how brands connect with their audiences.
We'll delve into the opportunities AI presents, the challenges it poses, and the strategies for effectively integrating AI into marketing communication workflows.
The following topics will be discussed:
Theme 1: The Current Landscape and Impact of AI in Advertising
Theme 2: Implementing AI in Marketing Strategies
Theme 3: Measuring Success and Overcoming Challenges
Theme 4: The Future of AI in Advertising
In a rapidly evolving digital landscape, staying ahead means embracing the transformative power of AI. This CEO panel brings together visionary leaders to explore how AI is reshaping business strategies, driving innovation, and unlocking new growth opportunities. Join us as these industry trailblazers share their insights on leveraging AI to stay competitive and future-proof their organizations in an ever-changing market.
Discover some successful use cases of A.I and available tools in delivering Brand & Business Impacts. Providing practical takeaways & food for thoughts for Marketers on their journey of A.I exploration.
In today's digital-first world, content creation and distribution at scale remain critical challenges for businesses. The AI-native content supply chain is revolutionizing this landscape, offering unprecedented efficiency and growth opportunities. Learn how AgenticFlow AI is transforming content marketing by automating complex workflows from ideation to distribution. Discover the strategies that helped Pixel ML achieve #1 Google rankings and generate 300K organic clicks in a single month. This session will reveal how AI-native solutions can streamline your content processes, ensure compliance, and dramatically boost output without expanding your team. Join us to explore how you can leverage these cutting-edge techniques to scale your marketing efforts and drive substantial business growth in the AI era.
Explore how AI is revolutionizing media strategy, creative execution, and measurement in this dynamic panel discussion. Industry experts from leading media agencies, DSP platforms, and global brands will share insights from their experiences on harnessing AI to drive innovation, enhance creativity, and optimize performance. Hear from key practitioners on how AI is reshaping the future of media.
Explore how AI pioneers in Vietnam have overcome key challenges and achieved remarkable success. Providing valuable insights and practical takeaways for Marketers to embark on AI journey.
The media landscape is undergoing significant changes and content consumption is splintering. The excitement around generative Artificial Intelligence (AI) and its capabilities will continue to bring with it a plethora of concerns and challenges for the modern-day advertisers. When media investments are on the line, it becomes imperative for advertisers to understand the importance of media quality, real-time data and leverage AI models to optimize campaign performance and drive ROI.
With DoubleVerify’s acquisition of Scibids, a global leader in AI-powered digital campaign optimization, discover the power of AI when paired with attention metrics and how programmatic advertisers can now have advanced optimization capabilities to improve KPIs.
In recent years, the rapid pace of innovation across generative AI technology—including the advent of small language models, the rise of models-as-a-service, and the latest breakthroughs from OpenAI—contributed to its unprecedented, widespread adoption and use. Discover the impact of generative AI on productivity, creativity, and time.
In the era of Generative AI, we're witnessing an unprecedented surge in data production. This AI-generated data by Virtual Assistant, Chat Bot, Application are rapidly becoming a valuable corporate asset, fueling further innovation and development. However, this data boom also raises critical questions about data security and the need for robust strategies to protect these newly created assets while maximizing their potential.
Spotlight on leading AI startups across the APAC region and the groundbreaking technologies they're developing, showcasing how these innovations are transforming industries.
The gold rush for AI has allowed brands to enrich relationships with customers. What are the areas that brands could be more inclusive and responsible yet lead the race?
In recent years, AI marketing trends and applications have significantly evolved in China, transforming the landscape of how brands engage with their audiences. This progression is exemplified by successful cases like Cocafe, which has collaborated with leading international brands to achieve remarkable results. As we look to the future, numerous opportunities and challenges lie ahead in leveraging AI for marketing innovation and growth.
The mass application of generative AI platforms has been talk of the town for more than one year. Yet to use those platforms you need to learn a bit about prompting and how AI logic works, meaning you still need someone to load the dishes onto the dishwasher. This 5-min live demo will show the audience how the next AI solves that evergreen argument.
In a rapidly evolving global landscape, the need for adaptive leadership is more critical than ever. This exploration delves into why flexibility and agility are paramount for leaders navigating uncharted waters. It outlines strategies to help leaders stay ahead in fast-changing industries and discusses the role of innovation in leadership development programs. By fostering an environment where innovation is integral to leadership, this narrative aims to equip leaders with the insights and strategies necessary to reshape their approach in a world that demands adaptability and forward-thinking.
The Six, 12 - 14 Mạc Thị Bưởi, Bến Nghé, Quận 1, Hồ Chí Minh 700000
